Benoit Seguin: 1 book

Book cover of Olympic Marketing
by Alain Ferrand, Jean-Loup Chappelet, Benoit Seguin
Language: English
Release Date: July 26, 2012

The Olympic Games have become the definitive sports event, with an unparalleled global reach and a remarkably diverse constituency of stakeholders, from the IOC and International Federations to athletes, sponsors and fans. It has been estimated, for example, that 3.6 billion people (about half of...
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