Barton J Goldenberg: 2 books

The Definitive Guide to Social CRM

Maximizing Customer Relationships with Social Media to Gain Market Insights, Customers, and Profits

by Barton J. Goldenberg
Language: English
Release Date: February 24, 2015

Make Social CRM work! This book presents the first proven framework and step-by-step methodology for driving maximum value from Social CRM throughout sales, marketing, customer service, and beyond. Barton Goldenberg,the field’s #1 expert, offers a proven, four-step methodology for...

CRM in Real Time: Empowering Customer Relationships

by Barton J. Goldenberg
Language: English
Release Date: June 1, 2008

Based on more than 20 years of experience, this all-inclusive guide shows how to successfully implement Customer Relationship Management (CRM), the largest global software application today in terms of revenue. Combining helpful tips and techniques with a unique blueprint, this study illuminates...