Barry Silverstein: 15 books

Saturday morning TV shows… cereals, soft drinks and snack foods…cool cars and rock ‘n’ roll… Boomers will savor the memories with the new book, "Boomer Brands: Iconic Brands that Shaped Our Childhood." Those Saturday morning TV shows entertained Boomer kids, but they were...

This Second Edition of this authoritative eGuide offers small businesses with fledgling brands the opportunity to apply proven strategies and techniques used by the big guys. Branding expert Barry Silverstein, co-author of The Breakaway Brand (McGraw-Hill), provides readers with a comprehensive yet...

More people than ever before are considering or starting their own businesses. This eGuide provides a basic overview of what’s involved in launching a 1-person business. It includes valuable information about starting, growing, and managing a 1-person business, including: the ups and downs of working...

Product Launch 123: Launch a Product or Service in 3 Proven Steps is an authoritative eGuide that helps small businesses with new products and services launch them with minimum risk. The eGuide focuses on a proven 3-step process that explains how product inventors and developers can (1) research...

Small business owners are always looking for the most cost-effective way to market their product or service. In fact, many small business owners want to find a way to do effective marketing while spending little or no money. This eGuide documents a practical, proven way to do just that. It explains...

"Sales Leads 123: Generating, Qualifying, and Converting Sales Leads in 3 Proven Steps" is an authoritative eGuide that helps small businesses understand and implement a sales lead process. The eGuide includes information about differences between Business to Consumer and Business...

This eGuide is a compilation of three previously published eGuides, produced in one handy, specially priced eGuide. The eGuide includes the full text from: - Branding 123: Build a Breakthrough Brand in 3 Proven Steps - Product Launch 123: Launch a New Product or Service in 3 Proven Steps - Sales Leads...

A techno-thriller classic!This breathtaking novel, set against the backdrop of the software world and the Internet, takes you on a thrill ride from Massachusetts to California. Marty Gladstone and TJ Gatwick are two powerful software entrepreneurs in a race to be first to market with a new...

"B2B Marketing 123" presents a 3 step approach for marketing to businesses that is grounded in timeless principles but recognizes and takes advantage of the brand new marketing world we live in. It focuses on:1. Understanding audience: This section discusses the special nature of B2B audiences, the...

A relatively new small business phenomenon is taking place in America: More couples, especially those in the boomer generation, are starting businesses together. Sometimes they do it because they’ve lost or left their jobs. Sometimes they want to pursue encore careers. But one thing is clear: For...

Looking for dog walks and hikes in and around Asheville, NC? Then “Pooch Paths” is for you! This handy eBook offers descriptions, links, directions, and even insider tips for more than thirty dog walks and hikes. You’ll find useful information about Asheville greenways, Bent Creek Forest trails,...

Review posted Nov. 15, 2011 at Bookpleasures.com: Reviewer Ekta Garg says "this immensely enjoyable novel will have readers staying awake at night to find out what happened next. This reviewer highly recommends it for anyone liking a story that contains good, old-fashioned suspense with a modern...

In today's hypercompetitive business climate, managers who help employees achieve their individual potential stand to get—and stay—ahead. Managing People, a comprehensive and essential resource for any manager on the run, shows you how. Learn to: Delegate the right work to the right...

In today's high-pressure workplace, motivating all employees to consistently contribute their best can mean the difference between success and failure. Motivating Employees, a comprehensive and essential resource for any manager on the run, shows you how. Learn to: Inspire employees to...