Barry Leventhal: 2 books
Geodemographics for Marketers
Using Location Analysis for Research and Marketing
Language: English
Release Date: January 3, 2016
Geodemographics, the process of analyzing survey data to profile economic and demographic characteristics of populations, is a successful data-driven analysis tool for marketers. Geodemographic classifications are widely embedded in customer databases and market research datasets.
Written by...
Predictive Analytics for Marketers
Using Data Mining for Business Advantage
Language: English
Release Date: February 3, 2018
Predictive analytics has revolutionized marketing practice. It involves using many techniques from data mining, statistics, modelling, machine learning and artificial intelligence, to analyse current data and make predictions about unknown future events. In business terms, this enables companies to...