Barry Leventhal: 2 books

Book cover of Geodemographics for Marketers

Geodemographics for Marketers

Using Location Analysis for Research and Marketing

by Barry Leventhal
Language: English
Release Date: January 3, 2016

Geodemographics, the process of analyzing survey data to profile economic and demographic characteristics of populations, is a successful data-driven analysis tool for marketers. Geodemographic classifications are widely embedded in customer databases and market research datasets. Written by...
Book cover of Predictive Analytics for Marketers

Predictive Analytics for Marketers

Using Data Mining for Business Advantage

by Barry Leventhal
Language: English
Release Date: February 3, 2018

Predictive analytics has revolutionized marketing practice. It involves using many techniques from data mining, statistics, modelling, machine learning and artificial intelligence, to analyse current data and make predictions about unknown future events. In business terms, this enables companies to...
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