Barrie Gunter: 25 books
Understanding the Older Consumer
The Grey Market
Language: English
Release Date: October 12, 2012
In Understanding the Older Consumer, Barrie Gunter provides a detailed examination of the demographic, behavioural and psychological profiles of the older consumer. He shows that without the responsibilities of loans and child raising and with better financial provision than in previous years, the...
Celebrity Capital
Assessing the Value of Fame
Language: English
Release Date: September 25, 2014
Celebrities attract the attention of commercial interests and other public figures. They receive payments from sponsors to endorse brands. They are sought out to appear with politicians during election campaigns. They are used to promote health messages. In other words, celebrities are often perceived...
Violence on Television
An Analysis of Amount, Nature, Location and Origin of Violence in British Programmes
Language: English
Release Date: April 15, 2013
Television is often accused of showing too much violence. However, it is rare that anyone stops to ask what this statement means. Violence on Television provides an objective analysis of the violence on television, how much there is and what form it takes.
It presents findings from the largest ever...
by Barrie Gunter, Jill Gunter
Language: English
Release Date: June 17, 2019
Language: English
Release Date: June 17, 2019
Does violence on TV lead to violent behaviour? How does screen time impact child development? What is the effect of advertising on a child’s behaviour? Twenty years after the publication of the first edition of Children and Television, these issues remain as pertinent as ever. In the new Classic...
by Barrie Gunter
Language: English
Release Date: February 20, 2018
Language: English
Release Date: February 20, 2018
This book explores the different factors that can influence a new movie’s prospects at the box office. Looking at factors such as the production budget, distribution model, genre, stars and audience reactions of films, Gunter asks how such aspects may reduce the uncertainties of success so common...
Consumer Profiles (RLE Consumer Behaviour)
An introduction to psychographics
Language: English
Release Date: December 5, 2014
Psychographics have been developed in the field of market research as a way to relate consumer behaviour to market choice. This book, originally published in 1992, introduces the essential elements of psychographics. It shows how researchers go about defining consumer profiles and designing successful...
Corporate Assessment (Routledge Revivals)
Auditing a Company's Personality
Language: English
Release Date: June 11, 2015
Corporate Assessment, first published in 1993, looks at four types of company audit and provides a pragmatic, readable guide for managers. The authors show how assessment of a company in terms of its culture, climate, communications and customers can enhance management vision and lead to recommendations...
Biodata (Routledge Revivals)
Biographical Indicators of Business Performance
Language: English
Release Date: April 6, 2016
First published in 1993. This book is intended for managers and occupational psychologists involved in the selection and assessment of the workforce. It details the history and development of the use of biographical data for both recruitment and promotion of employees. Grounded in relevant research...
by Barrie Gunter
Language: English
Release Date: May 5, 2016
Language: English
Release Date: May 5, 2016
Understanding how consumers choose between different products and services is a crucial part of professional marketing. Targeting brands at the consumers most likely to be interested in them is another critical aspect of business success. Marketers need to know what consumers think about brands, why...
by Barrie Gunter
Language: English
Release Date: April 21, 2017
Language: English
Release Date: April 21, 2017
Historically, there has been a lack of parity between women and men in senior corporate roles, particularly in major companies with the biggest market capitalisation. This can be partly explained by inequalities of career opportunity and also women’s self-perceptions. Yet there are plenty of examples...
The Anatomy of Adolescence (Psychology Revivals)
Young people's social attitudes in Britain
Language: English
Release Date: November 26, 2013
Originally published in 1989, this is a unique reference source to the social attitudes of British adolescents of the time. The authors, both experienced researchers, draw on a sample of over 2,000 adolescents from all over the British Isles, including Northern Ireland and the north of Scotland as...
Children as Consumers
A Psychological Analysis of the Young People's Market
Language: English
Release Date: January 28, 2008
The children's and teenagers' market has become increasingly significant as young people have become more affluent and have an ever growing disposable income. Children as Consumers traces the stages of consumer development through which children pass and examines the key sources of influence upon...
Media Sex
What Are the Issues?
Language: English
Release Date: December 1, 2001
This book examines the representation, impact, and issues relating to the control and regulation of sex in the media. It covers work that has been conducted around the world on the depiction of sex in the mainstream mass media, especially the audio-visual media of film, television, and video, and...
Television Versus the Internet
Will TV Prosper or Perish as the World Moves Online?
Language: English
Release Date: September 1, 2010
This book will explore the questions raised by the technological developments that have encouraged the multiplication of TV channels. TV is moving through a period of rapid change. Governments around the world are switching from analogue to digital forms of transmission to further expand the amount...
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