Barbara Lloyd: 3 books

What factors influence adolescents to take up smoking? Why do more girls smoke than boys? In contrast to medical orthodoxy, Smoking in Adolescence looks at smoking from the adolescents' own points of view. What emerges is that regular smokers are seen as fun-loving and nonconformist; cigarettes are...

Creating tours that are interesting and educational for visitors (and guides!) is a challenge every historic site faces. Great Tours! helps you focus clearly on the material culture and significance of your site and then shows you how to use that focus to train and energize your guides. You will be...

With the proliferation of digital and social media, there has never been a more dynamic time to engage with marketing communications - and never has the integration of marketing communications (marcoms) principles into a strategic marketing plan been more challenging. Even the best product in the...