Barbara J Phillips: 4 books

Book cover of Go Figure! New Directions in Advertising Rhetoric
by Edward F. McQuarrie, Barbara J. Phillips
Language: English
Release Date: December 18, 2014

Rhetorical scholarship has found rich source material in the disciplines of advertising, communications research, and consumer behavior. Advertising, considered as a kind of communication, is distinguished by its focus on causing action. Its goal is not simply to communicate ideas, educate, or persuade,...
Book cover of Visual Branding

Visual Branding

A Rhetorical and Historical Analysis

by Edward F. McQuarrie, Barbara J. Phillips
Language: English
Release Date: December 30, 2016

Visual Branding pulls together analyses of logos, typeface, color, and spokes-characters to give a comprehensive account of the visual devices used in branding and advertising. The book places each avenue for visual branding within a rhetorical framework that explains what that device can accomplish...
Book cover of Blood on the Bayou

Blood on the Bayou

Bouchercon Anthology 2016

by Greg Herren, David Morrell, Alison Gaylin
Language: English
Release Date: September 15, 2016

Nominated for the 2017 Anthony Award for Best Anthology/Collection Bestselling novelists David Morrell, Alison Gaylin and Elaine Viets headline a new anthology of 22 tales exploring the unique aura of mystery of New Orleans and the surrounding bayou country. BLOOD ON THE BAYOU is published...
Book cover of Tod im Ratskeller (Böse bechern in Bremen)
by Jürgen Alberts, Toby Martins, Ulrike Barow
Language: German
Release Date: August 20, 2016

Getränke, Gifte, Gaunereien - im altehrwürdigen Bremer Ratskeller gibt es nicht nur edle Genüsse, sondern auch Geheimnisvolles und sogar - Grauenvolles! Der Bremer Krimistammtisch um Jürgen Alberts und Toby Martins sowie bekannte Autorinnen und Autoren wie Regula Venske, Jürgen Ehlers, Peter...
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