Agents’ Competences in International Personal Selling of Services
by
Anna Antczak, Barbara A. Sypniewska
Language: English
Release Date: July 7, 2017
Providing in-depth analysis, this book enables readers to understand the theoretical aspects of personal selling and explores the difficulties of selling services which are sensitive to cultural, age and gender differences, and to customers originating from diverse cultural zones. Agents and personal...