B Joseph Pine Ii: 3 books
Authenticity
What Consumers Really Want
Language: English
Release Date: October 18, 2007
Contrived. Disingenuous. Phony. Inauthentic. Do your customers use any of these words to describe what you sell-or how you sell it? If so, welcome to the club. Inundated by fakes and sophisticated counterfeits, people increasingly see the world in terms of real or fake. They would rather buy something...
Infinite Possibility
Creating Customer Value on the Digital Frontier
Language: English
Release Date: August 1, 2011
" Joseph Pine and Jim Gilmore’s classic The Experience Economy identified a seismic shift in the business world: to set yourself apart from your competition, you need to stage experiences—memorable events that engage people in inherently personal ways. But as consumers increasingly experience...
by B. Joseph Pine II, James H. Gilmore
Language: English
Release Date: July 5, 2011
Language: English
Release Date: July 5, 2011
In 1999, Joseph Pine and James Gilmore offered this idea to readers as a new way to think about connecting with customers and securing their loyalty. As a result, their book The Experience Economy is now a classic, embraced by readers and companies worldwide and read in more than a dozen languages.
And...