The Amazing (but True!) Story of Albert D. Lasker and the Creation of the Advertising Century
by
Jeffrey L. Cruikshank, Arthur W. Schultz
Language: English
Release Date: August 12, 2010
We live in an age of persuasion. Leaders and institutions of every kind--public and private, large and small--must compete in the marketplace of images and messages. This has been true since the advent of mass media, from broad circulation magazines and radio through the age of television and the...