Arthur Martinez: 1 book
The Hard Road to the Softer Side
Lessons from the Transformation of Sears
Language: English
Release Date: October 30, 2001
For the better part of a century, Sears, Roebuck and Company touched the lives of almost everyone in America. A stunning tale of marketing and savvy, the company started selling watches and quickly became an essential source of goods for the American home. Sears brought the Christmas dreams of distant...
