How ING Direct Succeeded by Being a Rebel with a Cause
by
Arkadi Kuhlmann, Bruce Philp
Language: English
Release Date: November 3, 2008
How championing consumers led to ING Direct's revolutionary rise in the banking industry
In an industry dominated by big banks with little patience for their customers, ING Direct has always strived to be different-a rebel with a cause, if you will-and in doing so, they've become the most successful...