Why Customization Is the Future of Business and How to Profit From It
by
Anthony Flynn, Emily Flynn Vencat
Language: English
Release Date: November 15, 2012
Smart brands such as Chipotle, Zazzle, Nike, and Pandora are ditching the outdated 20th century model of a one-size-fits-all approach to providing products and services. From a Netflix movie night to a marriage courtesy of eHarmony, customization is changing every corner of American life and business.
The...