The Rules for Reaching This Vast--and Very Different--Generation of Influencers
by
Jeff Fromm, Angie Read
Language: English
Release Date: March 26, 2018
You’ve only just begun to understand Millennials and know how to market most effectively to them. However, their successors are already right around the corner and promising even bigger challenges for the marketplace. But with bigger challenges come great opportunities, and Marketing to Gen Z wants...