How the Brain’s Hidden Quest for Cool Drives Our Economy and Shapes Our World
by
Steven Quartz, Anette Asp
Language: English
Release Date: April 14, 2015
A bold argument that our "quest for cool" shapes modern culture and the global economy
Like it or not, we live in an age of conspicuous consumption. In a world of brand names, many of us judge ourselves and others by the products we own. Teenagers broadcast their brand allegiances...