Anette Asp: 1 book

Book cover of Cool

Cool

How the Brain’s Hidden Quest for Cool Drives Our Economy and Shapes Our World

by Steven Quartz, Anette Asp
Language: English
Release Date: April 14, 2015

A bold argument that our "quest for cool" shapes modern culture and the global economy Like it or not, we live in an age of conspicuous consumption. In a world of brand names, many of us judge ourselves and others by the products we own. Teenagers broadcast their brand allegiances...
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