by
Alain Ferrand, Luiggino Torrigiani, Andreu Camps i Povill
Language: English
Release Date: December 5, 2006
The Routledge Handbook of Sports Sponsorship provides a comprehensive guide to the successful management of sport sponsorship. From the development of an appropriate strategy to the implementation of the sponsorship operation through to post-event analysis, this book offers an authoritative reference...