Andra Riemhofer: 3 books
Doing Business in Germany : Exhibiting at Trade Shows for Indian Managers
Andra’s Quick Tips on Business Culture
Language: English
Release Date: July 27, 2017
German trade fairs are the place to be if you want to meet business contacts from all over the world. According to the Association of the German Trade Fair Industry (AUMA), around two-thirds of the world’s leading trade fairs are hosted in Germany. Every year, around 150 international trade fairs...
Doing Business in Germany : Visiting Trade Shows for Indian Executives
Andra’s Quick Tips on Business Culture
Language: English
Release Date: August 22, 2017
Visits to German exhibitions are very popular amongst market participants from Asia. India currently ranks second when it comes to the number of visitors from the region; in 2015, about 38,000 executives from the subcontinent attended German trade fairs.
Whether to visit one of the around 150 international...
The What, Why and How of Attending Trade Shows in Germany
Hands-on Advice for both Visitors and Exhibitors
Language: English
Release Date: January 7, 2018
German trade shows are the place to be if you want to learn about the latest technologies, update yourself on international market trends, and meet potential business partners from all over the world. According to the Association of the German Trade Fair Industry (AUMA), around two-thirds of the world’s...