Why Delivering Business Outcomes is Critical in the Customer First Revolution
by
Jeb Dasteel, Amir Hartman, Craig LeGrande
Language: English
Release Date: January 29, 2016
Business-to-business customer expectations have changed. To survive—and thrive—in today’s economy, where customers are constantly reevaluating their purchases and looking at options never available before, you need to deliver business outcomes, not features and functionality.
Suddenly,...