Alexander Hiam: 8 books

Written by a team of business and fi nance experts, Starting & Running a Business All-In-One For Dummies is a complete guide to every aspect of setting up and growing a successful business. Featuring straight-talking advice on everything from business planning and marketing, managing staff and...

Discover how to access your creative power to boost your success in business Success in business demands constant creativity. Generating fresh solutions to problems and the ability to invent new products or services for a changing market are part of the intellectual capital that gives a company...

The forms, letters, and other tools included in Marketing Kit For Dummies, 3rd Edition enable readers to start a successful marketing program from the beginning. The expert tips and information presented in the book take some of the mystery out of marketing and explain, step-by-step, how to implement...

Marketing is one of the most important aspects in business today, but it’s also highly competitive and complicated, with intricate strategies and methods of delivery to understand and retain. This straight-forward guide leads you through every aspect of marketing. Fully updated to include...

Whether you're looking to expand your business or you're about to start out, this straight-forward guide leads you step by step through every aspect of marketing. Packed with expert tips on identifying customers, using online resources, satisfying your customer's needs and boosting your sales, Marketing...

BeagleBone is a barebone computer that can be configured and customized for different applications and is almost half the price of a standard computer. This book will cover the basics of how BeagleBone Black's hardware interface subsystems work, and can be controlled using two popular Python libraries...

Une nouvelle édition enfin adaptée au marché français ! Pour cette troisième édition, Le Marketing Pour les Nuls fait peau neuve ! Benoît Heilbrunn, professeur à l'ESCP, reprend la structure de l'ouvrage de fond en comble afin de revisiter de A à Z les concepts clefs du marketing-mix,...

Les principes clés du marketing stratégique et opérationnel Pour cette nouvelle édition dans la série Business, Le Marketing pour les Nuls revisite de A à Z les concepts clés du marketing-mix, ainsi que les nouvelles stratégies pour vendre plus au XXIe siècle. Des bases du marketing stratégique...