Aldridge Menzel: 2 books

Book cover of How well placed Apple is to sustain its recent success in the Consumer Electronics Industry
by Aldridge Menzel
Language: English
Release Date: March 31, 2014

Seminar paper from the year 2013 in the subject Business economics - Operations Research, grade: B, University of Canberra, language: English, abstract: Apple Inc. has been into the electronics business since some decades in the industry. It had built its place in the markets, all over the world through...
Book cover of CPLM Blue Ocean Strategy
by Aldridge Menzel
Language: English
Release Date: March 31, 2014

Seminar paper from the year 2011 in the subject Business economics - Business Management, Corporate Governance, grade: B, University of Canberra, language: English, abstract: This paper is an attempt to explore the Blue Ocean Strategy which surfaced in the year 2004 and within a few months, it revolutionised...
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