Origins of American Marketing Revealed
by
Dr. Robert C. Worstell, Albert D. Lasker
Language: English
Release Date: April 27, 2014
Albert Davis Lasker began as a newspaper reporter when still a teenager but soon got interested in advertising.
He started first as an office clerk and later became a salesman. He then asked to be given responsibility for a money-losing account so that he could try his hand at copywriting....