Alan K Vitberg: 1 book
Marketing Health Care Into the Twenty-First Century
The Changing Dynamic
Language: English
Release Date: February 4, 2014
Marketing Health Care Into the Twenty-First Century explores recent and anticipated changes and trends--legislative, economic, organizational, clinical, and operational--from a strategic marketing perspective. Author Alan K. Vitberg, a respected consultant in health care marketing, takes an unabashedly...
