Al Ramadan: 2 books
Play Bigger
How Pirates, Dreamers, and Innovators Create and Dominate Markets
Language: English
Release Date: June 14, 2016
The founders of a respected Silicon Valley advisory firm study legendary category-creating companies and reveal a groundbreaking discipline called category design.
Winning today isn’t about beating the competition at the old game. It’s about inventing a whole new game—defining a new market...
by 阿爾．拉瑪丹(Al Ramadan)、大衛．彼得森(Dave Peterson)、克里斯多夫．洛克海德(Christopher Lochhead)、凱文．梅尼(Kevin Maney)
Language: Chinese
Release Date: November 10, 2016
Language: Chinese
Release Date: November 10, 2016
想稱霸市場，就不要做出最好的產品，而要提供最好的解決方案！
過去的企業若想稱霸市場，總是希望能創造最好的商品最優秀的性能、最快速的運作……等然而，這個時代的致勝邏輯已經截然不同！
創造一個全新的市場品類(category)讓你的產品無法定義，無法跟過去相比，才能成為頂尖，創造無懈可擊的事業，讓你定義市場，而不是市場定義你！...