Al Lieberman: 2 books
The Definitive Guide to Entertainment Marketing
Bringing the Moguls, the Media, and the Magic to the World
Language: English
Release Date: July 2, 2013
Entertainment Marketing NOW:
Every Platform, Technology, and Opportunity
Covers film, cable, broadcast, music, sports, publishing, social media, gaming, and more
Reflects powerful trends ranging from smartphones to globalization
Demonstrates breakthrough strategies...
by Al Lieberman, Patricia Esgate, Paul W. Farris
Language: English
Release Date: August 8, 2013
Language: English
Release Date: August 8, 2013
Entertainment spending is soaring worldwide, driven by new technologies, new platforms, new business models, and unrelenting demand amongst seven billion consumers. That means entertainment marketing opportunities are soaring, too. But this business is more complex and competitive than ever–and...