Al Lautenslager: 3 books
Market Like You Mean It
Engage Customers, Create Brand Believers, and Gain Fans for Everything You Sell
Language: English
Release Date: July 21, 2014
Consumers are exposed to as many as 5,000 daily marketing messages via online, social media, and traditional marketing channels. Entrepreneurs will learn what it takes to get noticed by tapping into the playbooks of successful product producers including Nike, Red Bull, Steve Jobs, Dr. Dre and others.
Successful...
by Al Lautenslager, Jay Levinson
Language: English
Release Date: June 16, 2014
Language: English
Release Date: June 16, 2014
Updated with fresh examples, the latest techniques and trends, new success stories, and fresh, practical marketing habits for today’s aspiring guerrillas, this new edition provides marketers with the latest guerrilla marketing tools and tactics. In just 30 chapters and 30 days, famous marketers...
RE:
RE-newing, RE-inventing, RE-engineering, RE-positioning, RE-juvenating your Business and Life
Language: English
Release Date: May 1, 2011
As consumers wrestle with tightening credit, inflation, economic slowdown and uncertainties, unemployment, debt, the housing crises, global unrest, mortgage foreclosures, and prognostications of doom and gloom, doing something different is more important than ever. Repositioning, reengineering, renewing,...