Sales Selling category: 2859 books
101 Book Marketing Ideas for All Budgets
Clearly Defined
Language: English
Release Date: July 6, 2016
An analysis of U.S. ISBN data by ProQuestª affiliate Bowkerª reveals that the number of self-published titles in 2013 increased to more than 458,564–and this is only for self-published titles. No matter how outstanding your self-published book may be, it is not difficult to realize that it can...
by Roy Barnes, Bob Kelleher
Language: English
Release Date: October 29, 2014
Language: English
Release Date: October 29, 2014
Gain, engage, and retain customers with positive experiences
A positive customer experience is absolutely essential to keeping your business relevant. Today's business owners need to know how to connect and engage with their customers through a variety of different channels, including online...
Scientific Advertising with The Psychology of Advertising
based on the works of Claude Hopkins and Walter D. Scott
Language: English
Release Date: January 5, 2013
Two Marketing references you can bet your next promotion on.
"Scientific Advertising" by Claude Hopkins was originally written in 1923 and is considered by many to be the greatest book on advertising ever written.
"The Psychology of Advertising" by Walter D. Scott...
by Thrivelearning Institute Library
Language: English
Release Date: September 6, 2013
Language: English
Release Date: September 6, 2013
Is there a Wrong Way to Launch a Product?
Today, there are more product launches – or so it seems – than one can shake a stick at. Furthermore, it seems that when there is a product launch, you receive emails about it from at least ten different marketers, if not more. Is this how a product...
by Diana Ball Cooksey
Language: English
Release Date: September 1, 2011
Language: English
Release Date: September 1, 2011
A buyer connects with a salesperson because he needs help finding his way. Even with all the knowledge and information available to him especially through the Internet, he still needs help. These days, thanks to information overload, the buyer needs even more help than ever before. In essence, when the...
by Sallie Sherman, Joseph Sperry, Samuel Reese
Language: English
Release Date: April 8, 2003
Language: English
Release Date: April 8, 2003
Market-proven strategies to generate competitive advantage by identifying and always taking care of your best customers
The Seven Keys to Managing Strategic Accounts provides decision makers with a proactive program for profitably managing their largest, most critical customers--their strategic...
by Devin Thorpe
Language: English
Release Date: August 2, 2016
Language: English
Release Date: August 2, 2016
This anthology was created by the National Speakers Association Mountain West Chapter on behalf of the authors in this book. Only members of the chapter who met the rigorous standards for membership in the National Speakers Association were invited to participate.
The NSA Mountain West Chapter...
Shopper Intimacy
A Practical Guide to Leveraging Marketing Intelligence to Drive Retail Success
Language: English
Release Date: September 9, 2010
Retail marketing is undergoing cataclysmic change, driven by upheavals in media, consumer attitudes, and the retail industry itself. Retailers know they must invest more heavily in marketing, both to build brands and to drive sales. But how? In Shopper Intimacy, two leading experts offer the first comprehensive,...
The Last Prospecting Guide You'll Ever Need
Direct Sales Edition
Language: English
Release Date: May 7, 2013
Do you have all of the prospects you need?
Few of us do! Bob Burg has learned the secrets of effective prospecting, and now he offers his proven, time-tested techniques to you! In this powerful guide, he shows beginners and pros alike how to gather qualified candidates efficiently and painlessly....
It's Not About Size
Bigger Brands for Smaller Businesses
Language: English
Release Date: February 29, 2012
As one of Britain's best-loved brands, Virgin is synonymous with enterprise and business know-how. This series of inspiring and practical business guides has been created with the help of Warwick Business School, one of the world's leading teaching and research instituions in the field of business...
Summary Guide: Pitch Anything: An Innovative Method for Presenting, Persuading and Winning the Deal: By Oren Klaff | The Mindset Warrior Summary Guide
( Sales Presentations, Negotiation, Influence & Persuasion )
Language: English
Release Date: May 23, 2018
An Easy to Digest Summary Guide...
★☆BONUS MATERIAL AVAILABLE INSIDE★☆
The Mindset Warrior Summary Guides, provides you with a unique summarized version of the core information contained in the full book, and the essentials you need in order to fully comprehend and apply.
Maybe...
Obvious Adams
Masters of Marketing Secrets: The Story of a Successful Marketer
Language: English
Release Date: April 26, 2014
Have you ever been struck by the painfully obvious?
What passes for advertising these days seems to have forgotten what people are actually looking for.
But it's right in front of their (and your) nose.
The stories in this book were written apparently to tweak the noses of...
by Daniel Alef
Language: English
Release Date: April 29, 2010
Language: English
Release Date: April 29, 2010
Biographical profile of EstéeLauder who combined charm, gall and a ferocious ambition to create one of the great empires in cosmetics and perfumes. Estéee was never able to shed her roots in Queens, NY, and perhaps this is what made her such a successful entrepreneur, one who mingled and rubbed elbows...
The Book on Making It as a Broker
How to Double Production in 12 Months
Language: English
Release Date: April 19, 2012
This book is about putting the free back in free enterprise. A broker, agent, commissioned salesman/advisor is one of the few remaining vehicles left where a person can call the shots. I penned this to honor that noblest of professions: sales.
This treatise is for the broker, salesman, advisor,...