Public category: 11599 books

Cover of Public Relations Theory II
by
Language: English
Release Date: August 27, 2010

The public relations landscape has changed dramatically from what it was in 1989, when the original Public Relations Theory volume was published. Reflecting the substantial shifts in the intervening years, Public Relations Theory II, while related to the first volume, is more a new work than a revision....
Cover of PublicPrivate Relationships in Trade Policy-making
by Hyun-jung Je
Language: English
Release Date: June 7, 2018

In an ever more globalized and pluralized world, more attention is paid to engaging private parties in the process of trade policy-making, as non-state actors are often directly affected by trade policy shaped by governments. However, despite growing interest in this issue, there has been a relative...
Cover of Leading Public Health

Leading Public Health

A Competency Framework

by James Begun, Ph.D., Jan Malcolm
Language: English
Release Date: June 4, 2014

"James Begun and Jan Malcolm combine the wisdom of an academic and a practitioner to provide a comprehensive, accessible guide to impactful public health leadership. It is timely because now more than ever the stakes and oppotunities are high. A must-read for any aspiring Public Health leader." Risa...
Cover of Introduction to Public Health, Second Edition
by Raymond L. Goldsteen, DrPH, Karen Goldsteen
Language: English
Release Date: July 17, 2014

The only public health text to incorporate new Affordable Care Act legislation Praise for the first edition: "More than just another preliminary textbook, this comprehensive introduction for those who are new to the field of public health weaves together its values, goals, and practices...
Cover of The Military and Public Relations – Issues, Strategies and Challenges
by Col. (rtd) John Adache
Language: English
Release Date: July 11, 2014

Public Relations practice, its approaches and methods have become widely and deeply entrenched in business, government and in many other complex organizations especially in the developed nations of the world. In same manner, its relevance and utility as tool of institutional promotion have equally...
Cover of Preparing the Public Health Workforce

Preparing the Public Health Workforce

Educational Pathways for the Field and the Classroom

by Rosemary M. Caron
Language: English
Release Date: September 22, 2014

In concept and practice, public health casts a wide net, spanning assessment, intervention, and policy; education, prevention, and protection; public, private, and government entities. But key elements are often missing from the picture, including a clear understanding of public health and its goals...
Cover of Public Administration & Public Management

Public Administration & Public Management

The Principal-Agent Perspective

by Jan-Erik Lane
Language: English
Release Date: August 21, 2006

A perspective on the public sector that presents a concise and comprehensive analysis of exactly what it is and how it operates. Governments in any society deliver a large number of services and goods to their populations. To get the job done, they need public management in order to steer...
Cover of Evidence Based Assessment of Public Health Planning: A Case Study of the 2014 Crisis in Ukraine - Case Study of Mortality, Tuberculosis (TB), and Cholera Metrics During Armed Conflict
by Progressive Management
Language: English
Release Date: May 14, 2018

This excellent report has been professionally converted for accurate flowing-text e-book format reproduction. The 2014 crisis in Ukraine presents an opportunity to evaluate public health planning support for a nation experiencing armed conflict. Historical evidence supports the findings of...
Cover of Deconstructing Public Relations

Deconstructing Public Relations

Public Relations Criticism

by Thomas J. Mickey
Language: English
Release Date: January 30, 2003

This volume provides a critical look at public relations practice, utilizing case studies from public relations, advertising, and marketing to illustrate the deconstruction and analysis of public relations campaigns. Author Thomas J. Mickey uses a cultural studies approach and demonstrates how it...
Cover of Building Better Public Services

Building Better Public Services

A Guide for Practitioners

by Tony Dean
Language: English
Release Date: August 13, 2015

For decades, public service organizations have been under constant and growing pressure from citizens and stakeholders to provide more integrated, effective and accountable programs and services. Governments are beginning to acknowledge that they can’t own every issue and increasingly look to collaboration,...
Cover of International Public Financial Management

International Public Financial Management

Essentials of Public Sector Accounting

by Gary Bandy
Language: English
Release Date: December 7, 2018

Running public sector organizations requires specialist accounting and finance skills to overcome the unique challenges of the sector. Citizens rely on their governments to provide a wide range of public services from an inevitably limited budget and therefore the better that the public money is managed...
Cover of Global Public Health
by
Language: English
Release Date: July 9, 2009

Global Public Health: a new era is a comprehensive updated account of the international state of public health, including an agenda for improving the practice of the discipline across the world. It addresses three major issues: - the changing global context for public health - the state of public...
Cover of Public Values and Public Interest

Public Values and Public Interest

Counterbalancing Economic Individualism

by Barry Bozeman
Language: English
Release Date: October 24, 2007

Economic individualism and market-based values dominate today's policymaking and public management circles—often at the expense of the common good. In his new book, Barry Bozeman demonstrates the continuing need for public interest theory in government. Public Values and Public Interest offers a direct...
Cover of Public Libraries, Public Policies, and Political Processes

Public Libraries, Public Policies, and Political Processes

Serving and Transforming Communities in Times of Economic and Political Constraint

by Paul T. Jaeger, Ursula Gorham, John Carlo Bertot
Language: English
Release Date: April 15, 2014

Drawing on two decades of original research conducted by the authors, as well as existing research about the intersection of public policy, political discourse, and public libraries, this book seeks to understand the origins and implications of the current standing of public libraries in public policy...
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