Popular category: 5638 books
Because Internet
Understanding the New Rules of Language
Language: English
Release Date: July 23, 2019
A Wired Must-Read Book of Summer
“Gretchen McCulloch is the internet’s favorite linguist, and this book is essential reading. Reading her work is like suddenly being able to see the matrix.” —Jonny Sun, author of everyone's a aliebn when ur a aliebn too
Because Internet is for...
The Paradox of Choice
Why More Is Less, Revised Edition
Language: English
Release Date: October 13, 2009
Whether we're buying a pair of jeans, ordering a cup of coffee, selecting a long-distance carrier, applying to college, choosing a doctor, or setting up a 401(k), everyday decisions—both big and small—have become increasingly complex due to the overwhelming abundance of choice with which we are...
Rebel Talent
Why It Pays to Break the Rules at Work and in Life
Language: English
Release Date: May 1, 2018
“In this groundbreaking book, Francesca Gino shows us how to spark creativity, excel at work, and become happier: By learning to rebel.”
— Charles Duhigg, New York Times bestselling author of The Power of Habit and Smarter Faster Better
Do you want to follow a script — or write your...
The Wal-Mart Effect
How the World's Most Powerful Company Really Works--and HowIt's Transforming the American Economy
Language: English
Release Date: January 19, 2006
Wal-Mart isnt just the worlds biggest company, it is probably the worlds most written-about. But no book until this one has managed to penetrate its wall of silence or go beyond the usual polemics to analyze its actual effects on its customers, workers, and suppliers. Drawing on unprecedented...
Wordcraft
The Art of Turning Little Words into Big Business
Language: English
Release Date: April 20, 2004
"Five little words: BlackBerry, Accenture, Viagra, Cayenne, e-business. Two of the words are appropriated (BlackBerry and Cayenne); two are completely made up (Viagra and Accenture); and one (e-business) is a composite word made of a word and a letter that already exist. . . .These five words...
Advertising
What Everyone Needs to Know®
Language: English
Release Date: July 3, 2017
That's the number of marketing messages the average American confronts on a daily basis from TV commercials, magazine and newspaper print ads, radio commercials, pop-up ads on gaming apps, pre-roll ads on YouTube videos, and native advertising on mobile news apps. These commercial messages are so pervasive...
by John Dicker
Language: English
Release Date: June 16, 2005
Language: English
Release Date: June 16, 2005
An irreverent, hard-hitting examination of the world's largest-and most reviled-corporation, which reveals that while Wal-Mart's dominance may be providing consumers with cheap goods and plentiful jobs, it may also be breeding a culture of discontent.
It employs one of every 115 American workers....
Hijacking the Runway
How Celebrities Are Stealing the Spotlight from Fashion Designers
Language: English
Release Date: October 9, 2014
A fascinating chronicle of how celebrity has inundated the world of fashion, realigning the forces that drive both the styles we covet and the bottom lines of the biggest names in luxury apparel.
From Coco Chanel’s iconic tweed suits to the miniskirt’s surprising comeback in the late 1980s,...
Fast Food Nation
The Dark Side of the All-American Meal
Language: English
Release Date: January 17, 2001
New York Times Bestseller
“Schlosser has a flair for dazzling scene-setting and an arsenal of startling facts . . . Fast Food Nation points the way but, to resurrect an old fast food slogan, the choice is yours.”—Los Angeles Times
In 2001, Fast Food Nation was published to critical...
Trekonomics
The Economics of Star Trek
Language: English
Release Date: May 31, 2016
FAMED ECONOMISTS PAUL KRUGMAN and BRAD DELONG expected blurbs. 2) PREMIER BOOK IN PIPERTEXT IMPRINT: Trekonomics is championed and endorsed by prominent financial journalist Felix Salmon as the premier book in his imprint/collection. Twitter reach: @felixsalmon (156K followers). 3) TREKONOMICS TO BE...
Smartbomb
The Quest for Art, Entertainment, and Big Bucks in the Videogame Revolution
Language: English
Release Date: November 10, 2006
What started as a game of Pong, with little blips dancing across a computer screen, has evolved into a multi-billion-dollar industry that is changing the future, making inroads into virtually all aspects of our culture.Who are the minds behind this revolution? How did it happen? Where is it headed?
In...
Emotional Design
Why We Love (or Hate) Everyday Things
Language: English
Release Date: March 20, 2007
Why attractive things work better and other crucial insights into human-centered design
Emotions are inseparable from how we humans think, choose, and act. In Emotional Design, cognitive scientist Don Norman shows how the principles of human psychology apply to the invention and design of new...
Affluenza
How Overconsumption Is Killing Us--and How to Fight Back
Language: English
Release Date: February 3, 2014
NEW EDITION, REVISED AND UPDATED
affluenza, n. a painful, contagious, socially transmitted condition of overload, debt, anxiety, and waste resulting from the dogged pursuit of more.
We tried to warn you! The 2008 economic collapse proved how resilient and dangerous affluenza can be....
by 50 Cent, Robert Greene
Language: English
Release Date: September 8, 2009
Language: English
Release Date: September 8, 2009
In The 50th Law, hip hop and pop culture icon 50 Cent (aka Curtis Jackson) joins forces with Robert Greene, bestselling author of The 48 Laws of Power, to write a “bible” for success in life and work based on a single principle: fear nothing. With stories from 50 Cent's life on the streets and...