Marketing Sales category: 13176 books
Content Is Cash
Leveraging Great Content and the Web for Increased Traffic, Sales, Leads and Buzz
Language: English
Release Date: August 4, 2011
“Wendy’s book is an impressively thorough account of the marketing options open to Internet businesses today. I have it within reach of my desk and I intend to make good use of it.” –Michael Masterson, Publisher, Agora, Inc., Early to Rise You’ve already got great content — now, monetize...
by Andrew Wood
Language: English
Release Date: November 10, 2011
Language: English
Release Date: November 10, 2011
In these troubled times there is nothing more important to your business, career and indeed survival, than to make your marketing astonishingly more effective than any of your competitors!Read or listen to Cunningly Clever Marketing and watch your marketing's performance soar with innovative...
by Michael Pease
Language: English
Release Date: March 6, 2016
Language: English
Release Date: March 6, 2016
COPYWRITING GUIDE FOR BEGINNERS: How To Write Persuasive Sales Copy That Sells
Bonus included: You get a Bunch of Magic Words and Phrases for High-Converting Sales Copy
Copywriting is one of the highly competitive fields in the writing industry. It is also one of the most lucrative forms...
Social Selling Mastery
Scaling Up Your Sales and Marketing Machine for the Digital Buyer
Language: English
Release Date: August 15, 2016
A concrete framework for engaging today's buyer and building relationships
Social Selling Mastery provides a key resource for sales and marketing professionals seeking a better way to connect with today's customer. Author Jamie Shanks has personally built Social Selling solutions in nearly...
The Marketing Century
How Marketing Drives Business and Shapes Society
Language: English
Release Date: March 3, 2011
Written to celebrate the Institute's centenary, The Marketing Century explains: how the key elements of marketing have developed; how the various aspects of marketing contribute to performance; what it is that great marketers do; and how the discipline of marketing may develop in the future.
While...
#DEMAND GENERATION tweet Book01
140 Insights on Powering Your Sales Pipeline
Language: English
Release Date: November 7, 2012
Every few years, there comes along a product or service that so elegantly and uniquely fills a market void that it requires no marketing effort and generates its own demand. The vast majority of products or services on the market, however, require significant demand generation efforts. This explains...
Sales and Marketing Channels
How to Build and Manage Distribution Strategy
Language: English
Release Date: April 3, 2018
Unprecedented upheavals in routes-to-market are challenging businesses of all types. Products are becoming services, online and offline channels are integrating, and new distribution channels are dictating terms to producers. The third edition of ***Distribution Channels***re-positions itself as Sales...
by Russell S Winer, Scott A Neslin
Language: English
Release Date: June 27, 2014
Language: English
Release Date: June 27, 2014
The field of marketing science has a rich history of modeling marketing phenomena using the disciplines of economics, statistics, operations research, and other related fields. Since it is roughly 50 years from its origins, The History of Marketing Science is a timely review of the accomplishments...
by Lyn Kelley
Language: English
Release Date: April 11, 2014
Language: English
Release Date: April 11, 2014
New, updated edition 2017. Finally! A basic, introductory, easy to understand and follow instruction guide on how to implement and succeed with your online marketing. Lyn Kelley, Ph.D., Certified Professional Coach has led hundreds of marketing seminars for people who despise marketing and technology....
Selling 101: Consultative Selling Skills
Small Business Sales How-to Series
Language: English
Release Date: February 20, 2018
This third Edition of SELLING 101 is drawn from the selling skills training courses and sales training how-to books the author developed for top marketing organizations. Ideal for sales meetings and continuing OJT, as well as for sales training retreats. Or for those selling consulting services or...
No B.S. Direct Marketing
The Ultimate No Holds Barred Kick Butt Take No Prisoners Direct Marketing for Non-Direct Marketing Businesses
Language: English
Release Date: June 12, 2018
Dan S. Kennedy dares marketers to dramatically simplify their marketing, refocusing on what works. Updated to address the newest media and marketing methods, this marketing masterplan delivers a short list of radically different, little-known, profit-proven direct mail strategies for ANY business....
by M. Naveed, John Davidson
Language: English
Release Date: March 15, 2014
Language: English
Release Date: March 15, 2014
How to Increase Sales Using Customer Value Optimization - Make Money OnlineTable of ContentsIntroductionPrerequisites of the ImplementationGoals and Objectives of the ProfitabilityTime Bound GoalsCustomer Oriented ApproachMeasure Optimization QuantitativelyThink Long-term and be FlexibleBasic...
by Simms Jenkins
Language: English
Release Date: July 31, 2008
Language: English
Release Date: July 31, 2008
Praise for The Truth About Email Marketing “It’s refreshing to see an author address specifics instead of gloss over generalities that can be boiled down to one sentence. Simms’ book debunks the top email marketing myths in a readable and logical fashion.” Tad Clarke , Editorial Director,...
by Chibuoka Chukwudebelu Okoye
Language: English
Release Date: December 12, 2014
Language: English
Release Date: December 12, 2014
Strategic Professional Marketing Solutions is a resource book that would equip you with practical professional solutions to challenges that confront salespeople in the process of carrying out career functions. It contains step-by-step selling skills, market penetration strategies and guides on how...