Electronic Commerce category: 2867 books

Cover of Internet Marketing, SEO & Advertising
by Nicolae Sfetcu
Language: English
Release Date: April 17, 2014

A guide for online marketers, advertisers and publishers, to increase the digital marketing and optimize their costs and benefits. Internet marketing, also known as digital marketing, web marketing, online marketing, search marketing or e-marketing, is the marketing (generally promotion) of...
Cover of Myths of Branding

Myths of Branding

A Brand is Just a Logo, and Other Popular Misconceptions

by Simon Bailey, Andy Milligan
Language: English
Release Date: January 3, 2019

A brand is just a logo - everyone knows that, don't they? After all, it's not as though a good brand can save a bad business, and besides, the digital revolution is making branding irrelevant... Myths of Branding, written by renowned branding experts Andy Milligan and Simon Bailey, explores...
Cover of The Art of Social Selling
by Shannon Belew
Language: English
Release Date: January 13, 2014

Internet marketing strategies have evolved well past the days of purchasing banner space on popular websites and hoping the right customers stumble upon it during their late-night searches. With the explosion of social media platforms, businesses can now tap into specific online communities and be...
Cover of Blogging Hobbies and Passion
by Mario Linguari
Language: English
Release Date: July 23, 2018

Blogging is one of the biggest things to ever hit the Internet. While most people are already familiar with the basics of what a blog is, many are still at a loss when it comes to the details of complexities that come with this phenomenon. When they first came into use, blogs were simple personal...
Cover of Social Media Marketing

Social Media Marketing

Internet Marketing Success, #2

by AJM Marketing
Language: English
Release Date: May 29, 2018

Do want to make money with an online business? This book explains how Social Media can be an integral and important part of marketing your online business, or your physical small business. Various platforms are discussed including Facebook, Twitter, YouTube, Pinterest and others. This...
Cover of Mastering Business Social Media Marketing in Theory & Practice

Mastering Business Social Media Marketing in Theory & Practice

book covers the fundamental facts & strategies, automation & advanced ideas & tips on corporate social marketing for businesses & beyond

by Neil Hoechlin
Language: English
Release Date: March 12, 2018

"When Individuals and Businesses Want to Dominate Social Media, This is the Book They Read..." (Includes $89 worth of BONUS Social Marketing Courses) While social media may have changed the way people communicate all over the world, it has also revolutionized marketing of products...
Cover of Social Media Marketing: Mastering The Power of Online Networking
by Daniel Powers
Language: English
Release Date: December 26, 2017

Today's social media marketing demands powerful networking skills to be successful. With the thousands of programs and techniques available to the average consumer, how does one even begin to master the fundamental skills and utilize the knowledge to even make a dent of effectiveness in a sea of Tweets,...
Cover of The Magic Of Auto Responders

The Magic Of Auto Responders

Let This Handbook Let You Learn How To Advertise Your Business Through Auto Responders Plus Get Amazing Ideas On Choosing The Best Autoresponders, Email Responders And Tricks To Increasing Sales!

by Janice C. Smith
Language: English
Release Date: October 7, 2012

The autoresponder is without a doubt one of the best marketing tools you can get.  It is a widely used application that will automatically respond to any email that it receives.  They are considered to be magical indeed, triggered by a blank email that they receive to their address. ...
Cover of Community manager, el gestor de la presencia en Internet
by Accerto
Language: Spanish
Release Date: March 25, 2014

En este curso analizaremos cómo las nuevas tecnologías están cambiando nuestra vida y por supuesto la forma de hacer negocios de forma significativa y a un ritmo muy rápido. Conoceremos la importancia de las redes sociales y las comunidades virtuales en el Marketing actual. Al finalizar...
Cover of Web 2.0, un cambio de mentalidad en la comunicación online
by Accerto
Language: Spanish
Release Date: March 25, 2014

La posibilidad de establecer un diálogo directo con los consumidores, tratándolos de igual a igual, abre un nuevo estándar en la organización del negocio. La empresa, antes única emisora, es ahora primero receptora y, en segundo término, emisora. Una correcta planificación de la estrategia...
Cover of Medición de la eficacia de un sitio web
by Accerto
Language: Spanish
Release Date: March 25, 2014

Crear una página web es relativamente sencillo, aunque si se pretende que sea rentable se debe prestar especial atención a factores como la comunicación, el diseño y la tecnología para que el sitio cumpla con las expectativas de los clientes. Por tanto, una web eficiente debe ser usable, fácil...
Cover of Promoción de la marca a través de los medios sociales
by Accerto
Language: Spanish
Release Date: March 25, 2014

Con  las redes sociales es posible entrar en las casas de los futuros clientes para ofrecer información interesante de forma no invasiva. Por tanto, la promoción en redes sociales ofrece la oportunidad de conectar con los clientes y crear una relación más allá de la comercial, una relación...
Cover of Puesta en marcha del Plan de Social Media (SMO)
by Accerto
Language: Spanish
Release Date: March 25, 2014

Las tácticas de Social Media Optimization (SMO)  pueden generar grandes cantidades de visitas a una web y también pueden determinar si una empresa que quiere expandirse en el sector digital será viable.  El SMO se basa en la interacción con el usuario para aumentar la influencia de una...
Cover of SMO o como Maximizar las visitas
by Accerto
Language: Spanish
Release Date: March 25, 2014

Los Social Media se han convertido en una de las grandes áreas del marketing digital. Estos canales, mayoritariamente de ocio y entretenimiento, aglutinan a millones de personas en todo el mundo que se pasan horas delante de su ordenador conversando y compartiendo contenido, lo que ha provocado que...
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