Customer Service category: 721 books

Cover of The Convenience Revolution

The Convenience Revolution

How to Deliver a Customer Service Experience that Disrupts the Competition and Creates Fierce Loyalty

by Shep Hyken
Language: English
Release Date: October 2, 2018

Convenience is King When you make it easier for customers to do business with you, they will reward you with their money, their loyalty, and their referrals. There’s a reason they call it a convenience store – because it’s convenient!  When you have to pick up a gallon of milk,...
Cover of The Celebrity Experience

The Celebrity Experience

Insider Secrets to Delivering Red Carpet Customer Service

by Donna Cutting
Language: English
Release Date: December 16, 2010

The Celebrity Experience combines the best practices of the business world with those of the celebrity world to create a practical and proactive guide for anyone who wants to bring their business’s internal and external customer service to the level of star treatment. Based on the unique ways celebrities...
Cover of How to Talk to Customers

How to Talk to Customers

Create a Great Impression Every Time with MAGIC

by Diane Berenbaum, Tom Larkin
Language: English
Release Date: January 7, 2011

Filled with case studies and anecdotes, How to Talk to Customers demystifies the most critical aspect of customer service: conversations employees have every day with customers. In this must-have resource, Diane Berenbaum and Tom Larkin outline a proven system based on their MAGIC customer service...
Cover of No B.S. Guide to Maximum Referrals and Customer Retention

No B.S. Guide to Maximum Referrals and Customer Retention

The Ultimate No Holds Barred Plan to Securing New Customers and Maximum Profits

by Dan S. Kennedy, Shaun Buck
Language: English
Release Date: February 22, 2016

FACT: NOTHING IS COSTLIER OR MORE DIFFICULT THAN GETTING A NEW CUSTOMER. Business owners agree. The referred customer is far superior to the one brought in by ‘cold’ advertising. Yet most business owners will invest more money to find new customers than getting referrals from current, happy customers. Millionaire...
Cover of The Definitive Guide to Customer Relationship Management (Collection)
by V. Kumar, Richard Hammond, Herb Sorensen
Language: English
Release Date: September 5, 2012

A brand new collection of powerful insights into building outstanding customer relationships… 4 pioneering books, now in a convenient e-format, at a great price!   4 remarkable eBooks help you develop rock-solid, high-value long-term customer relationships: levels of loyalty you thought...
Cover of The Opt-Out Effect

The Opt-Out Effect

Marketing Strategies that Empower Consumers and Win Customer-Driven Brand Loyalty

by Gerald E. Smith
Language: English
Release Date: December 18, 2015

&>will control your brand relationship, there’s only way to win: help them do it. The Opt-Out Effect shows you how.   Marketing thought leader Gerald Smith brings together new research data, powerful strategies, and indispensable tools for implementing customer-centric brand...
Cover of Business Relationship Manager

Business Relationship Manager

Careers in IT service management

by Ernest Brewster
Language: English
Release Date: July 7, 2014

Business relationship management (BRM) is central to all aspects of an organisation’s interaction with existing and potential customers. It is crucial for building and maintaining strong relationships between service provider and customer and relies on understanding customer needs. It provides a...
Cover of Competitive Advantage of Customer Centricity
by Sathit Parniangtong
Language: English
Release Date: June 5, 2017

This book presents strategies that put the customer at the center of an enterprise. It elaborates on the reasons for viewing customers as assets that a firm needs to acquire, develop and cultivate in order to generate profitable relationships, and champions customer profitability as the metric for...
Cover of Customer-Centric Marketing

Customer-Centric Marketing

Build Relationships, Create Advocates, and Influence Your Customers

by Aldo Cundari
Language: English
Release Date: April 29, 2015

The practical, expert guide to reaching the new consumer Customer-Centric Marketing is a comprehensive game plan on succeeding in the new marketing landscape by focusing on the customer. Written by one of Canada's top communications pioneers, this book examines the complex forces influencing...
Cover of THE ART OF RUNNING RED LIGHTS: Business Innovation with Reputation
by Pamela S. Gockley
Language: English
Release Date: September 1, 2015

Branding drives the bus for most businesses, and is exclusive. Branding tells you what is supposed to happen. In Reputation, the customers drive the bus, and they say what actually happened. The starting point has changed. The typical Branding campaign starts with Marketing and takes over a year,...
Cover of Hinges
by Jerry Hall
Language: English
Release Date: August 28, 2017

When we grasp the importance of Customer Service in our business, we will open the doors to success. This manual is a tool for business owners, management, and employees so that they can offer a truly Wonderful Customer Service Experience.
Cover of La rivoluzione del social customer service: Come attrarre e mantenere clienti attraverso la qualità di servizio
by Paolo Fabrizio
Language: Italian
Release Date: November 6, 2015

Questo non è solo un libro sul servizio clienti, è molto di più. È una guida pratica per raggiungere gli obiettivi di business della tua azienda conciliandoli con le nuove aspettative dei clienti. Il servizio clienti stesso sta vivendo una rivoluzione tecnologica e culturale: da un lato i clienti...
Cover of Innovation

Innovation

The Five Disciplines for Creating What Customers Want

by Curtis R. Carlson, William W. Wilmot
Language: English
Release Date: August 8, 2006

Nothing is more important to business success than innovation . . . And here’s what you can do about it on Monday morning with the definitive how-to book from the world’s leading authority on innovation When it comes to innovation, Curt Carlson and Bill Wilmot of SRI International know...
Cover of UnSelling

UnSelling

The New Customer Experience

by Scott Stratten, Alison Kramer
Language: English
Release Date: September 15, 2014

UnSelling is about everything but the sell. We put all of our focus on the individual purchase transaction, while putting the rest of our business actions second. We've become blind to customer service, support, branding, experiences and even product quality. Sixty percent of a purchasing decision...
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