Corporate Finance category: 1651 books
The King of Madison Avenue
David Ogilvy and the Making of Modern Advertising
Language: English
Release Date: June 8, 2010
From the former CEO of Ogilvy & Mather, the first biography of advertising maverick David Ogilvy
Famous for his colorful personality and formidable intellect, David Ogilvy left an indelible mark on the advertising world, transforming it into a dynamic industry full of passionate, creative...
Finding My Virginity
The New Autobiography
Language: English
Release Date: October 10, 2017
Twenty years after his iconic memoir Losing My Virginity, the world’s ultimate entrepreneur is back with the rest of the story.
Richard Branson’s Losing My Virginity shared the outrageous tale of how he built Virgin from a student magazine into one of the greatest brands in history. No...
Grinding It Out
The Making of McDonald's
Language: English
Release Date: August 2, 2016
"He either enchants or antagonizes everyone he meets. But even his enemies agree there are three things Ray Kroc does damned well: sell hamburgers, make money, and tell stories." --from Grinding It Out
Few entrepreneurs can claim to have radically changed the way we live, and Ray...
Fools Rush In
Steve Case, Jerry Levin, and the Unmaking of AOL Time Warner
Language: English
Release Date: October 13, 2009
Every era has its merger; every era has its story. For the New Media age it was an even bigger disaster: the AOL-Time Warner deal.
At the time AOL and Time Warner were considered a matchless combination of old media content and new media distribution. But very soon after the deal was announced...
Building Wealth in China
36 True Stories of Chinese Millionaires and How They Made Their Fortunes
Language: English
Release Date: April 27, 2010
See how thirty-six of China’s most successful and innovative entrepreneurs are creating the global economy of tomorrow. In these pages you’ll learn valuable lessons from remarkable business leaders, such as:
• Zhang Yin, chairwoman of Nine Dragons Paper (Holdings) Limited, who trans-...
by Gary Wolf
Language: English
Release Date: July 8, 2003
Language: English
Release Date: July 8, 2003
The Electric Kool-Aid Acid Test for our own age, the story of a dreamer who turned American media upside down—and suffered the consequences
Louis Rossetto had no money, no home, no job. Five years later he owned the hottest magazine in America and was poised to become an international tycoon,...
by Tom Gjelten
Language: Spanish
Release Date: February 21, 2012
Language: Spanish
Release Date: February 21, 2012
En 1862, Facundo Bacardí apostó por crear en Cuba una pequeña destilería de ron, una bebida que hasta entonces solo consumían marineros y obreros. Pronto el ron Bacardí se convertiría en la bebida favorita de la isla y quedaría ligado a la identidad cubana.
Recorriendo la historia de...
Krauss
The New Orleans Value Store
Language: English
Release Date: September 25, 2017
For almost one hundred years, generations of New Orleans shoppers flocked to Krauss. The Canal Street store was hailed for its vast merchandise selection and quality customer service. In its early days, it sold lace and fabric to the ladies of the notorious red-light district of Storyville. The store's...
Eaton's
The Trans-Canada Store
Language: English
Release Date: October 21, 2014
Explore the broad, fascinating history of the Eaton's department store empire. Exhaustively researched and thoughtfully written by a prominent department store historian. Canada's largest and most well-known department store, Eaton's was an icon of Canadian culture. From its founding in 1869 to its...
Brunello Cucinelli Spa
Il re del cashmere
Language: Italian
Release Date: June 11, 2014
La storia del più grande sucesso imprenditoriale italiano negli anni della crisi.
Un imprenditore che viene dalla terra, la "sua" terra, e che diviene parte del mondo.
Una grande attenzione alla artigianalità di ogni passaggio della sua grandissima produzione tessile fatta come fosse ancora...
by Asian Development Bank
Language: English
Release Date: September 1, 2017
Language: English
Release Date: September 1, 2017
The 1997 Asian financial crisis hit the region and became a defining moment for Asia and the Asian Development Bank (ADB). As ADB participated in coordinated crisis responses, Asian policy makers used this opportunity to reassess their economic policies in a fundamental way. This volume presents how...
Never Lost Again
The Google Mapping Revolution That Sparked New Industries and Augmented Our Reality
Language: English
Release Date: May 29, 2018
As enlightening as The Facebook Effect, Elon Musk, and Chaos Monkeys—the compelling, behind-the-scenes story of the creation of one of the most essential applications ever devised, and the rag-tag team that built it and changed how we navigate the world
Never Lost Again chronicles the evolution...
TripAdvisor: The Online Travel Community
How a crowdsourced review website transformed an industry
Language: English
Release Date: November 3, 2017
Find out how TripAdvisor revolutionised tourism in just 50 minutes!
TripAdvisor has become one of the world’s most popular websites, with millions of travellers visiting it every month to leave reviews, hunt for cheap deals on flights and accommodation, or simply to check whether or not...
Bamberger’s
New Jersey’s Greatest Store
Language: English
Release Date: November 14, 2016
For almost one hundred years, generations of New Jersey customers flocked to Bamberger's. From its grand Newark flagship to numerous suburban locations, the store was hailed for its myriad quality merchandise and its dedicated staff. Its promotional events were the highlight of every season, from...