Consumer category: 1529 books
by GB Taken
Language: English
Release Date: May 23, 2012
Language: English
Release Date: May 23, 2012
Expert and advocate, G. B. Taken answers the most important questions consumers have in these troubling times. Dispelling the many myths, we as a nation believe concerning consumer rights, makes this book invaluable to the reader.Having trouble with your utility companies overcharging you;...
Scammed
How to Save Your Money and Find Better Service in a World of Schemes, Swindles, and Shady Deals
Language: English
Release Date: December 1, 2011
A leading consumer advocate reveals how to protect your money, time, and integrity from corrupt businesses
Once upon a time store prices were simple and fair, businesses stood behind their products with guarantees free of fine print and loopholes, and companies genuinely seemed to care about...
A History of American Consumption
Threads of Meaning, Gender, and Resistance
Language: English
Release Date: September 14, 2017
The United States has been near the forefront of global consumption trends since the 1700s, and for the past century and more, Americans have been the world’s foremost consuming people. Informed and inspired by the literature from consumer culture theory, as well as drawing from numerous studies...
Treasure Hunt
Inside the Mind of the New Consumer
Language: English
Release Date: May 4, 2006
The essential follow-up to the BusinessWeek bestseller Trading Up
A BMW in a Costco parking lot? A working class family with a 50-inch plasma TV? What's going on in the mind of the new consumer?
Today's consumers can seem impossible to understand, and even harder to please. For instance,...
The Transformational Consumer
Fuel a Lifelong Love Affair with Your Customers by Helping Them Get Healthier, Wealthier, and Wiser
Language: English
Release Date: March 1, 2017
**The Transformational Consumer
They are the most valuable, least understood customers of our time. They buy over $4 trillion in life-improving products and services every year. If you serve their deeply human need to continually improve their lives, they will eagerly engage with your brand...
Online Consumer Behavior
Theory and Research in Social Media, Advertising and E-tail
Language: English
Release Date: May 4, 2012
Social media (e.g., Facebook, LinkedIn, Groupon, Twitter) have changed the way consumers and advertisers behave. It is crucial to understand how consumers think, feel and act regarding social media, online advertising, and online shopping. Business practitioners, students and marketers are trying...
The ABA Consumer Guide to Short Sales
A Practical Resource for Buyers and Sellers
Language: English
Release Date: August 7, 2015
Since 2008, 2.2 million U.S. homes have been sold via short sales, providing financial relief to strapped homeowners and opportunities for savvy buyers and investors. In a short sale, the lender accepts less than the full amount owed on the mortgage and releases the homeowner from any future payments....
by
Language: English
Release Date: June 21, 2018
Language: English
Release Date: June 21, 2018
Outlining the key themes, concepts and theoretical areas in the field, this book draws on contributions from prominent researchers to unravel the complexities of consumer culture by looking at how it affects personal identity, social interactions and the consuming human being.
A field which...
The Commodification of Childhood
The Children’s Clothing Industry and the Rise of the Child Consumer
Language: English
Release Date: April 20, 2004
In this revealing social history, Daniel Thomas Cook explores the roots of children’s consumer culture—and the commodification of childhood itself—by looking at the rise, growth, and segmentation of the children’s clothing industry. Cook describes how in the early twentieth century merchants,...
Neuromarketing and Big Data Analytics for Strategic Consumer Engagement
Emerging Research and Opportunities
Language: English
Release Date: December 30, 2017
A new sub-area of marketing is emerging called neuromarketing. It combines psychology, neuroscience, and economics with the study of consumer motivations. This is leading to the creation of new technological approaches that enable companies to read the customer's mind and tailor marketing practices,...
Brands
Interdisciplinary Perspectives
Language: English
Release Date: November 27, 2014
Branding has emerged as a cornerstone of marketing practice and corporate strategy, as well as a central cultural practice. In this book, Jonathan Schroeder brings together a curated selection of the most influential and thought-provoking papers on brands and branding from Consumption Markets and...
by Ronald E. Hudkins
Language: English
Release Date: April 21, 2018
Language: English
Release Date: April 21, 2018
WHO - You might not realize there’s false or potentially damaging information being reported about you until you get turned down for a job or insurance. So, get in the habit of occasionally ordering specialty consumer reports along with your credit reports.
The credit bureaus are enormous corporations...
Legal Consumer Tips and Secrets
Avoiding Debtors’ Prison in the United States
Language: English
Release Date: September 22, 2011
If you owe too much money, you can go to prison even though you have not committed a crime. You can also be kicked out of your home and face a myriad of other negative consequences. Even so, the largest religion in the United States continues to be consumerismthe deeply held belief that buying goods...
The Consumer, Credit and Neoliberalism
Governing the Modern Economy
Language: English
Release Date: July 26, 2012
This book is an investigation into the economic policy formulation and practice of neoliberalism in Britain from the 1950s through to the financial crisis and economic downturn that began in 2007-8. It demonstrates that influential economists, such as F.A. Hayek and Milton Friedman, authors at key...