Consumer category: 1529 books
How to Draft a Pattern
The Essential Guide to Custom Design
Language: English
Release Date: January 9, 2015
The Essential Guide to Custom Design This book, a How To manual, provides properly sequenced techniques from the mid 1800's or earlier, when all garments were made by hand, which reflected expert craftsmanship in the process as well as appearance. The concepts of wearing clothing and being tastefully...
Analyzing Children's Consumption Behavior
Ethics, Methodologies, and Future Considerations
Language: English
Release Date: August 30, 2016
To gain the most competitive edge, marketers must continually optimize their promotional strategies. While the adult population is a prominent target, there is significant market potential for young consumers as well. Analyzing Children’s Consumption Behavior: Ethics, Methodologies, and Future Considerations...
Marketing Transformation: Marketing Practice in an Ever Changing World
Proceedings of the 2017 Academy of Marketing Science (AMS) World Marketing Congress (WMC)
Language: English
Release Date: November 16, 2017
This proceedings volume examines transformation in marketing to better understand current and future standing of the marketing field. From whether there is a need for transformation in our field; what methodological transformations are necessary; historical looks at how the field has transformed...
Finding New Ways to Engage and Satisfy Global Customers
Proceedings of the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC)
Language: English
Release Date: April 1, 2019
This proceedings volume explores the new and innovative ways in which marketers find new global customers and build meaningful bridges to them based on their wants and needs in order to ensure high levels of customer satisfaction. Customer loyalty is ensured through continuous engagement with an ever-changing...
SAS and Elite Forces Guide Armed Combat
Fighting with Weapons in Everyday Situations
Language: English
Release Date: June 4, 2013
The book explores the different uses of hand weapons, from pistols to semiautomatics
to sniper’s rifles, from flick knives to machetes, from stun grenades
to CS gas, from knuckle-dusters to nunchaku sticks. With tips and techniques
from combat experts, the book explains which weapon to choose for...
by Robert W. Palmatier, Lena Steinhoff
Language: English
Release Date: January 15, 2019
Language: English
Release Date: January 15, 2019
The concept of relationship marketing has been discussed among marketing academics and managers since the early 1980s. But instead of reaching its maturity stage, relationship marketing is nowadays encountering its next upsurge. Due to a confluence of trends driving the global business world—including...
The Political Economy of Status
Superstars, Markets and Culture Change
Language: English
Release Date: December 15, 2009
In this timely book, Theodore Koutsobinas explores the system of status markets and their social effects including inequality. He explains how media fascination with superstars and luxury consumption goods amplify positional concerns for all, distort the aspirations of the middle class and cause relative...
Behavioral Finance
What Everyone Needs to Know®
Language: English
Release Date: February 1, 2019
People tend to be penny wise and pound foolish and cry over spilt milk, even though we are taught to do neither. Focusing on the present at the expense of the future and basing decisions on lost value are two mistakes common to decision-making that are particularly costly in the world of finance....
by Roche,Brien
Language: English
Release Date: November 1, 2004
Language: English
Release Date: November 1, 2004
Law 101 is an essential reference that explains:-how laws are made -how the court system works and -how each area of the law impacts your daily life.Key information for important questions:-How does a lawsuit begin?-What is the difference in civil and criminal law? -When do state laws trump federal...
by Instaread Summaries
Language: English
Release Date: February 19, 2019
Language: English
Release Date: February 19, 2019
**Summary, Analysis and Review of George Akerlof's and et al Phishing for Phools by Instaread **
** **
Preview:
In Phishing for Phools, George Akerlof and Robert Shiller explain the economics of fraud by incorporating fraudulent and unfair transactions into free-market economic...
The iPhone 5 Starter Guide
The Essential Guide to How to Use iPhone 5 and iOS 6
Language: English
Release Date: December 19, 2012
Recently, a friend said to me, “Buying a new phone is a week long process. A day to buy the phone and six days to get it working the way you want it.” Oh my, who has a week to get a phone set up? You bought the iPhone 5 to make your life easier and to produce new things. Not to spend a...
by Jeff Sauro
Language: English
Release Date: January 16, 2015
Language: English
Release Date: January 16, 2015
The easy way to grasp customer analytics
Ensuring your customers are having positive experiences with your company at all levels, including initial brand awareness and loyalty, is crucial to the success of your business. Customer Analytics For Dummies shows you how to measure each stage of...
Neuroscience of Preference and Choice
Cognitive and Neural Mechanisms
Language: English
Release Date: September 30, 2011
One of the most pressing questions in neuroscience, psychology and economics today is how does the brain generate preferences and make choices? With a unique interdisciplinary approach, this volume is among the first to explore the cognitive and neural mechanisms mediating the generation of the preferences...
by Alfredo Pucciarelli, Ana Castellani
Language: Spanish
Release Date: August 29, 2016
Language: Spanish
Release Date: August 29, 2016
El período de gobierno de la Alianza coincide con la escalada de una crisis económica, social y política sin precedentes en la historia argentina reciente. En un escenario inestable, agobiada por el peso de la deuda externa sobre las finanzas públicas y escindida por graves conflictos internos,...