Consumer category: 1529 books
by
Language: English
Release Date: February 11, 2013
Language: English
Release Date: February 11, 2013
This book seeks to explain the global financial crisis and its wider economic, political, and social repercussions, arguing that the 2007-9 meltdown was in fact a systemic crisis of the capitalist system.
The volume makes these points through the exploration of several key questions:
What...
The Complete Idiot's Guide to Target Marketing
Get on Board with the Latest and Most Effective Techniques
Language: English
Release Date: August 4, 2009
Twenty-first century tools and tactics to get the word out.
You want to get the word out to buyers about all the great things your business has to offer. Too bad a big-bucks marketing campaign just isn't in your budget right now. The Complete Idiot's Guide® to Target Marketing is full of clever,...
Happy Customers Everywhere
How Your Business Can Profit from the Insights of Positive Psychology
Language: English
Release Date: April 24, 2012
Every business knows that the best customer is a happy customer. They return again and again, bring their friends and family, and deliver tons of free advertising via word of mouth and social media. But in order to grow that loyal base, you must be keenly aware of your customers' needs and preferences....
We Count, We Matter
Voice, Choice and the Death of Distance
Language: English
Release Date: February 5, 2018
This book examines the meaning of Brexit, the election of Trump and the rising tide of populist revolt on the right amidst the collapse of the left. Exploring the reaction against the establishment or ‘the system’, the author contends that we are witnessing a new divide between those who wish...
The European Digital Handbook
A time-effective solution to sell online in Europe
Language: English
Release Date: November 10, 2016
Are you trying to export your products or services online across Europe? Are you aware of the local particularities of the market you target? Do you have little spare time to learn? Then this e-book is for you.
Learn how to efficiently sell online in Europe by getting the advice of a seasoned digital marketer.
Marketing to Gen Z
The Rules for Reaching This Vast--and Very Different--Generation of Influencers
Language: English
Release Date: March 26, 2018
You’ve only just begun to understand Millennials and know how to market most effectively to them. However, their successors are already right around the corner and promising even bigger challenges for the marketplace. But with bigger challenges come great opportunities, and Marketing to Gen Z wants...
Blind Spot
Illuminating the Hidden Value In Business
Language: English
Release Date: November 2, 2016
Distracted by traditional metrics and mounting access to data, leaders are blinded to what it actually takes to create greater value for their businesses: meaningful, long-term relationships with their customers.
In Blind Spot, you'll learn how exceptional organizations—from Disney to Instagram—innovate...
Authenticity
What Consumers Really Want
Language: English
Release Date: October 18, 2007
Contrived. Disingenuous. Phony. Inauthentic. Do your customers use any of these words to describe what you sell-or how you sell it? If so, welcome to the club. Inundated by fakes and sophisticated counterfeits, people increasingly see the world in terms of real or fake. They would rather buy something...
by HowExpert
Language: English
Release Date: April 17, 2011
Language: English
Release Date: April 17, 2011
If you want to learn how to shop with super savings then, check this "How To Extreme Coupon" guide.
In this step-by-step guide you will reap the following benefits:
- Learn how to save money at grocery stores.
- Discover where to find coupons.
- Learn how to save money by shopping at a drug...
by David Norton
Language: English
Release Date: September 1, 2017
Language: English
Release Date: September 1, 2017
The marketing guru of Caesars/Harrah’s shows how you can double-down and win with a proven data-driven approach
Walking through Caesars in Las Vegas may seem like a dream—the lights are not too bright, the temperature is perfect, and everything is within your reach. But behind this “magical”...
by
Language: English
Release Date: June 1, 2017
Language: English
Release Date: June 1, 2017
A human economy puts people first in emergent world society. Money is a human universal and now takes the divisive form of capitalism. This book addresses how to think about money (from Aristotle to the daily news and the sexual economy of luxury goods); its contemporary evolution (banking the unbanked...
Reach
Cultivate Customer Loyalty and Reap Intel
Language: English
Release Date: February 23, 2016
Customers are at the core of every aspect of business. This simple fact makes it crucial to cultivate customer loyalty. Even for the best companies, identifying the disconnect between attempts to be great in the eyes of customers and how customers actually respond is not always an easy task. That’s...
by Clay Long
Language: English
Release Date: May 20, 2013
Language: English
Release Date: May 20, 2013
The Power of Influence and How It Affects People
This book covers several topics including:
Chapter 1: How Influence Affects People Chapter 2: Does The Media Influence The Way People Behave Chapter 3: Does the internet influence bullying Chapter 4: How to influence behavior in school...
Make a Fortune Selling to Women: The Deal Makers and Deal Breakers You Must Know to Close the Deal Every Time!
Selling to Men (2ND EDITION)
Language: English
Release Date: September 21, 2011
In Make a Fortune Selling to Women, Connie Podesta combines psychology and sales tactics to create a how-to guide for closing sales with women. With a lively voice and no-nonsense tone that both men and women will appreciate, Podesta offers specific tips for overcoming the big five Deal Breakers:1....