Consumer category: 1529 books
Call Center Agent Series
Customer Service Training Series
Language: English
Release Date: July 21, 2015
Call Center Agents are a critical part of many companies operations and customer service departments. But agent rarelyget the training they need to understand how call centers work and what their purpose is.
They also don't understand what is expected of them and how their performance will...
The Boomer's Guide to Avoiding Scams and Frauds
The Boomer's Guide Series, #1
Language: English
Release Date: July 15, 2017
“They sounded so convincing. Why would they lie to me like that?”Millions of Baby Boomers around the world fall victim to scams and frauds every year. Why are the scammers so successful in deceiving them? How can you know their methods of deception so you don’t become a victim of their scam?In...
Purple Cow, New Edition
Transform Your Business by Being Remarkable
Language: English
Release Date: November 12, 2009
The cult classic that revolutionized marketing by teaching businesses that you’re either remarkable or invisible.
Few authors have had the kind of lasting impact and global reach that Seth Godin has had. In a series of now-classic books that have been translated into 36 languages and reached...
Blue Ocean Strategy, Expanded Edition
How to Create Uncontested Market Space and Make the Competition Irrelevant
Language: English
Release Date: January 20, 2014
The global phenomenon that has sold 3.6 million copies, is published in a record-breaking 46 languages and is a bestseller across five continents—now updated and expanded with new content
In this perennial bestseller, embraced by organizations and industries worldwide, globally preeminent...
Blind Spot
Why We Fail to See the Solution Right in Front of Us
Language: English
Release Date: April 30, 2013
The Voynich Manuscript has been considered to be the world's most mysterious book. Filled with strange illustrations and an unknown language, it challenged the world's top code-crackers for nearly a century.
But in just four-and-a-half months, Dr. Gordon Rugg, a renowned researcher, found evidence...
Phishing for Phools
The Economics of Manipulation and Deception
Language: English
Release Date: September 22, 2015
Ever since Adam Smith, the central teaching of economics has been that free markets provide us with material well-being, as if by an invisible hand. In Phishing for Phools, Nobel Prize–winning economists George Akerlof and Robert Shiller deliver a fundamental challenge to this insight, arguing that...
by Alvin Toffler, Heidi Toffler
Language: English
Release Date: April 25, 2006
Language: English
Release Date: April 25, 2006
Starting with the publication of their seminal bestseller, Future Shock, Alvin and Heidi Toffler have given millions of readers new ways to think about personal life in today’s high-speed world with its constantly changing, seemingly random impacts on our businesses, governments, families and daily...
The Curve
How Smart Companies Find High-Value Customers
Language: English
Release Date: October 3, 2013
It’s the ultimate business question of our time: How do real companies make money when customers expect (and often get) products for free?
There are millions of potential customers in the world. Most of them won’t pay anything for your product. But some will pay almost anything. The
challenge...
Big-Box Swindle
The True Cost of Mega-Retailers and the Fight for America's Independent Businesses
Language: English
Release Date: November 15, 2006
Large retail chains have become the most powerful corporations in America and are rapidly transforming our economy, communities, and landscape. In this deft and revealing book, Stacy Mitchell illustrates how mega-retailers are fueling many of our most pressing problems, from the shrinking middle class...
Foolproof
Why Safety Can Be Dangerous and How Danger Makes Us Safe
Language: English
Release Date: October 13, 2015
How the very things we create to protect ourselves, like money market funds or anti-lock brakes, end up being the biggest threats to our safety and wellbeing.
We have learned a staggering amount about human nature and disaster -- yet we keep having car crashes, floods, and financial crises....
by Benjamin R. Barber
Language: English
Release Date: March 17, 2008
Language: English
Release Date: March 17, 2008
"Powerful and disturbing. No one who cares about the future of our public life can afford to ignore this book."—Jackson Lears
A powerful sequel to Benjamin R. Barber's best-selling Jihad vs. McWorld, Consumed offers a vivid portrait of an overproducing global economy that targets...
by Alejandro Giraldo Lopez
Language: Spanish
Release Date: March 17, 2016
Language: Spanish
Release Date: March 17, 2016
Simplemente diré que mi nombre es Luis Ernesto, el amigo del responsable de estas páginas que Usted se avecina a leer. Hasta tal vez, ni yo mismo me hubiera atrevido a poner a la luz pública estas ideas así hubieran sido mías, pero la voluntad de mi gran amigo, y su constante insistencia, han...
Why Nudge?
The Politics of Libertarian Paternalism
Language: English
Release Date: March 28, 2014
Based on a series of pathbreaking lectures given at Yale University in 2012, this powerful, thought-provoking work by national best-selling author Cass R. Sunstein combines legal theory with behavioral economics to make a fresh argument about the legitimate scope of government, bearing on obesity, smoking,...
by William Cohen
Language: English
Release Date: October 19, 2012
Language: English
Release Date: October 19, 2012
THE ESSENTIAL MARKETING WISDOM OF PETER DRUCKER
"Bill Cohen has done us a wonderful service by faithfully combing through Peter Drucker's vast writings and weaving together Peter's thoughts on marketing. This has never been done before." -- Philip Kotler, from the Foreword
Considered...