Consumer category: 1529 books
by
Language: English
Release Date: March 5, 2014
Language: English
Release Date: March 5, 2014
This volume includes edited and revised versions of the papers delivered and discussed at the recent Advertising and Consumer Psychology Conference. Following the theme of the conference -- "Measuring Advertising Effectiveness" -- the book blends academic psychology, marketing theory, survey...
Winning Her Business
How to Transform the Customer Experience for the World’s Most Powerful Consumers
Language: English
Release Date: March 5, 2019
Bridget Brennan, CEO of Female Factor, shows readers how to win sales and grow market share by creating a customer experience that appeals to the most powerful consumers: women***.***
When people think about the world’s growth markets, they often envision countries like China and India. Yet...
Culture and Commerce
The Value of Entrepreneurship in Creative Industries
Language: English
Release Date: June 20, 2017
Art and business are often described as worlds apart, even diametric opposites. And yet, these realms are close cousins in creative industries where firms bring cultural goods to market, attaching price tags to music, paintings, theater, literature, film, and fashion.
Building on theories of...
Consumption Culture in Europe
Insight into the Beverage Industry
Language: English
Release Date: January 31, 2013
Although studies indicate the assumption of one single European market, other research emphasizes European countries have distinct market identities. Meanwhile, as individual countries begin to have a more widespread understanding of culture, global culture still remains unshared between countries. Consumption...
by John Hyland Author
Language: English
Release Date: October 16, 2014
Language: English
Release Date: October 16, 2014
Most American consumers have unclaimed monthly cash flow that they are currently paying to credit card companies that can be reduced, simply by asking—often via a simple telephone call to their creditors—if they know the rights words to use when they get on the phone. There are simple action steps...
The Little Book of Missing Money
A Quick and Easy Guide to Finding Money that is Rightfully Yours
Language: English
Release Date: November 29, 2013
The Little Book of Missing Money is a consumer's guide to the many tricks one can use to find money that belongs to them plus more than 100 places they can look. This is not about government grants. This is about money that belongs to individuals, charities and businesses, both large and small. It offers...
by Anonymous
Language: English
Release Date: March 23, 2016
Language: English
Release Date: March 23, 2016
Bankers and mortgage agents are shrewd ... lean to avoid mortgage scams!
Favorable credit ratings are very important to ensure an individual's healthy financial status. Therefore being able to keep a high credit rating should be the concern of every working adult.
Get all the info you need here.
Chapter...
by Matthew Minson
Language: English
Release Date: March 20, 2014
Language: English
Release Date: March 20, 2014
Do you really need to pay that outstanding balance with the hospital? Do you know the differences between a nurse practitioner, a physician’s assistant, a physician, and a paramedic? Did you realize that not all hospitals can treat your stroke, heart attack, or trauma with equal speed and effectiveness?...
by Anonymous
Language: English
Release Date: February 28, 2017
Language: English
Release Date: February 28, 2017
Discover 30 Methods For Marketing Anything Using The Epic Power Of Social Media!
It seems like every few years, a new social network emerges from the woodwork and becomes popular. All too frequently, businesses and marketers shrug off social media as a means for traffic and lead generation....
The Future Of Fitness
A Beginner's Guide to the Ever Changing World of FITNESS TECHNOLOGY
Language: English
Release Date: March 25, 2017
Looking To Add Wearable Tech To Your Life But Don't Know Where To Start? Revealed! Exactly What You Need To Know Before Adding Wearable Fitness Tech To Your Life! Learn How To Incorporate Wearable Fitness Tech Into Your Life In The Ever Changing Technological World!
In this first introductory...
by
Language: English
Release Date: August 10, 2017
Language: English
Release Date: August 10, 2017
This book will broaden readers’ understanding of the links between the music and fashion industries. It highlights the challenges currently facing the fashion industry in terms of hyper-competition, definition of ever-faster trends, changing consumer demands etc. In fact, the fashion industry is...
Assembling Consumption
Researching actors, networks and markets
Language: English
Release Date: September 16, 2015
Assembling Consumption marks a definitive step in the institutionalisation of qualitative business research. By gathering leading scholars and educators who study markets, marketing and consumption through the lenses of philosophy, sociology and anthropology, this book clarifies and applies the investigative...
by Anonymous
Language: English
Release Date: January 7, 2016
Language: English
Release Date: January 7, 2016
Everything you ever needed to know about your smartphone! Do you need a smartphone? To answer this question, we should know why these phones are called smartphones. Smartphones are different from traditional phones in the features they offer. You no longer have to carry your laptop or sit the...
OurSpace
Resisting the Corporate Control of Culture
Language: English
Release Date: May 17, 2007
When reporters asked about the Bush administration’s timing in making their case for the Iraq war, then Chief of Staff Andrew Card responded that “from an marketing point of view, you don’t introduce new products in August.” While surprising only in its candor, this statement signified the extent...