Consumer category: 1529 books
by Anonymous
Language: English
Release Date: July 14, 2014
Language: English
Release Date: July 14, 2014
Read All About The Solar Powered Lifestyle!
Perhaps everyone knows what solar power is. For many years, solar power has been used but because of the inefficiency of the gadgets being used, it can't be utilized to its fullest potential.
Researchers and scientists are continuously making...
Resistance to Innovation
Its Sources and Manifestations
Language: English
Release Date: June 12, 2015
Every year, about 25,000 new products are introduced in the United States. Most of these products fail—at considerable expense to the companies that produce them. Such failures are typically thought to result from consumers’ resistance to innovation, but marketers have tended to focus instead...
by Shane Atchison, Jason Burby
Language: English
Release Date: May 1, 2015
Language: English
Release Date: May 1, 2015
You can collect all the consumer data in the world, but it's not worth much if you aren't using it to move your business forward.
Today, marketers and advertisers can do so much more than launch campaigns and hope for the best. Thanks to data, they can finally know what works and doesn't, and...
Selling the Fountain of Youth
How the Anti-Aging Industry Made a Disease Out of Getting Old-And Made Billions
Language: English
Release Date: August 24, 2010
The beauty industry—which once revolved around creams and powders, subtle agents to enhance beauty—has become the anti-aging industry, overrun with steroids, human growth hormone injections, and “bio-identical” hormones—all promoted as “cures” for getting old. Acclaimed BusinessWeek...
Voip Fundamentals For The Home & Business
The Newbie’s Complete Quick Guide On Voip Calls, Voip Phones, Business Voip And All About Using The Revolutionary Voip Technology So You Can Make The Best Use Of Free And Cheap Internet Calls For Enormous Savings
Language: English
Release Date: October 16, 2012
What is Voip technology? Why do we need it to modernize our home and business?
Basically, Voip changes the way we make long-distance communications. Voip works by connecting to the internet to make free or cheap phone calls instead of passing through the old phone system. So what this means...
The Leafly Guide to Cannabis
A Handbook for the Modern Consumer
Language: English
Release Date: December 5, 2017
A savvy connoisseur's guide from the editors of the world's most popular cannabis platform.
Cannabis is at the very beginning of a craft and educational renaissance. It is emerging from the legislative shadows and a second awakening is occurring: people are proactively seeking information about...
by Anonymous
Language: English
Release Date: October 30, 2014
Language: English
Release Date: October 30, 2014
Get All The Support And Guidance You Need To Be A Success At Being A Celebrity Copycat!
Fashion is changing just like breathing and living. Although some things are not seemed outdated or out of style, the fashion trends are prone to changing. Hollywood is not an exception to that because celebrities...
by Anonymous
Language: English
Release Date: August 19, 2014
Language: English
Release Date: August 19, 2014
Jumpstart Your Business Within A Fortnight With Twitter Marketing!
Do You Wish To Popularize Your Business Cost Effectively? Ever Considered Using Social Networking Platforms To Share Information About Your Products? How About Finding Out Your Popularity Quotient From Your Target Market?
Leverage...
by Earl Gats
Language: English
Release Date: April 4, 2014
Language: English
Release Date: April 4, 2014
In America, we live in a world of opulence, opportunity, freedom and liberty. Yet, many of us don’t realize how good we have it because we’ve never had a Tomahawk Missile fly over our heads or an Abrams Tank roll over our front yard during breakfast. A Soldier's Ultimate Sacrifice simply...
by Clare Weeden
Language: English
Release Date: August 15, 2013
Language: English
Release Date: August 15, 2013
What is important to ethical consumers when thinking about going on holiday and how do they incorporate their lifestyle choices into these holidays? What values inform their lifestyles and how do they satisfy these values on holiday? Do ethical consumers automatically become ethical tourists or is...
Living Innovation
Competing in the 21st Century Access Economy
Language: English
Release Date: August 28, 2015
Living Innovation: Competing in the 21st Century Access Economy explores how the digital revolution has empowered customers, and how organizations have to innovate to gain a deeper understanding of user needs. Stepping away from the traditional mindset of products being the foremost concern of an...
Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces
Proceedings of the 2018 Academy of Marketing Science (AMS) Annual Conference
Language: English
Release Date: November 27, 2018
*“We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better.” *
Jeff Bezos, Founder and CEO of Amazon.com
This proceedings volume explores the ways in which marketers...
Tourist Behavior
An Experiential Perspective
Language: English
Release Date: April 18, 2018
This book examines and analyzes tourism consumption and tourist experiences, employing a systematic and case study-driven perspective. Covering approaches with a wider geographical background, it considers issues like tourism place experience and co-creation, as well as the behavior of tourists on...
Challenging Consumption
Pathways to a more Sustainable Future
Language: English
Release Date: May 16, 2014
Sustainable consumption is a central research topic in academic discourses of sustainable development and global environmental change. Informed by a number of disciplinary perspectives, this book is structured around four key themes in sustainable consumption research: Living, Moving, Dwelling and...