Consumer category: 1529 books

The ALL NEW 2017 edition of the Wall Street Journal bestseller Non-Obvious featuring 15 NEW trends and updated ratings of over 60 previously predicted trends! What unexpected insights can a holographic Holocaust survivor and a Japanese film about soy sauce offer us about career development? How...

New Car Buying Guide Helps Consumers Get Insider Tips On How To Buy A Car For Less! ‘How do you buy a car?’ is a common question that most people have no idea on the best way to answer. Knowing how to buy a used car or even a new one for that matter, can mean the difference between going...

More than one-third of Americans could not sustain a basic livelihood without government assistance. Almost 60 percent of seniors are dependent on the government. Why is this? This book examines how the U.S. economy's failure to deliver high-quality, universally accessible basic necessities is creating...

The chapters provide a wide-ranging view of issues addressing how advertisers can proceed on the Internet and World Wide Web. An initial chapter traces the development of Web advertising from its very beginnings as it was represented and discussed in the pages of Advertising Age. Although there is...

Worldwide Casebook in Marketing Management comprises a large collection of case studies in marketing and business management. It covers a huge array of decision-making areas and many different industries ranging from computers, petrol retailing and electronic gaming to drinks, fashion, airlines and...

If you are underwater on a mortgage or up the creek with your credit card company consumer advocate G. B. Taken can help you. Before you mail in the keys and walk out on your mortgage, consider a debt settlement agency, or bankruptcy read this book.The lessons you learn are: act like prey and...

This second edition of Brand Meaning lays out new territory for the understanding of how brands both acquire and provide meaning. The author draws on his experience with leading international companies to propose a compelling framework for the conscious and unconscious ways in which people connect...

In this advanced era, we, the consumers, want a Smartphone that keeps surprising us with new and unique features that helps in enriching and improving our Smartphone experience. Is it any surprise that Amazon wanted a taste of the market, now that it has conquered the digital retail market?Amazon,...

Global warming is a huge problem which will significantly affect every country in the world. Many people all over the world are trying to do whatever they can to help combat the effects of global warming. One of the ways that people can fight global warming is to reduce their dependence on non-renewable...

Get All The Support And Guidance You Need To Be A Success At Getting And Keeping Customers! Is the fact that you would like to boost your business by getting and keeping customers but just don't know how making your life difficult... maybe even miserable? First, you are NOT alone! It...

The purpose of Creating Images and the Psychology of Marketing Communication is to advance the understanding of the concept of image as it is applied to various areas of interest. It also serves to meet the growing interest in image-related studies by the public and academics, and provides an innovative...

Yes, you can buy world-class wine on a budget. With Parker's Wine Bargains, America's most infl uential wine critic offers a guide to the world's best wines priced at $25 or less. Robert M. Parker, Jr., earned his international reputation and unprecedented influence as a dedicated consumer...

It’s the classic dilemma that faces every auto-consumer out there: Pay cash upfront or forego the ownership and pay monthly settlements instead? Buy or lease for a new set of wheels? As is the case with every other common dilemma, there is no slam-dunk answer. Each option has its own benefits...

This book explores how traditional retailing operates in the new competitive environment of a combined e-tailing and brick and mortar marketplace. In drawing together the cutting-edge research of a global group of experts in the field of consumer behavior, this volume addresses questions such as: which psychological theories can provide insights in