Consumer category: 1529 books
by Christopher Elliott
Language: English
Release Date: March 4, 2014
Language: English
Release Date: March 4, 2014
Leading travel expert and USA Today columnist Christopher Elliott shares the smartest ways to travel in this tip-filled guide from National Geographic. Drawing on more than 20 years of experience as a consumer travel advocate, Elliott gives you the inside scoop on how to navigate the often perplexing...
Shopping for Identity
The Marketing of Ethnicity
Language: English
Release Date: December 18, 2007
In America today, you can connect to your ethnic heritage in dozens of ways, or adopt an identity just for an evening. Our society is not a melting pot but a salad bar--a bazaar in which the purveyors of goods and services spend close to $2 billion a year marketing the foods, clothing, objects, vacations,...
The Loyalty Leap
Turning Customer Information into Customer Intimacy
Language: English
Release Date: May 10, 2012
Collecting data is easy for marketers. Figuring out what to do with it is hard.
Technology has made it almost routine for companies to know exactly when, where, and how their customers shop, both online and off. As soon as someone pulls out a credit card—or even better, a membership rewards...
Cheaper
Insiders' Tips for Saving on Everything
Language: English
Release Date: March 24, 2009
In today’s uncertain economy, if using a little buying savvy can get you small- or even big-ticket items at a cheaper price, can you afford not to do it? Now, with this handy, accessible guide, Rick Doble–a veritable king of haggling–and consumer expert Tom Philbin share the secrets to paying...
The Impulse Economy
Understanding Mobile Shoppers and What Makes Them Buy
Language: English
Release Date: November 1, 2011
We live in a world where our mobile devices have become extensions of ourselves. We depend on them for instant connections to entertainment, social media, news, and deals. The phone has become our ticket, loyalty card, and catchall wallet.
Networks are faster, phones are smarter, and the mobile...
Wal-Mart: The Bully of Bentonville
How the High Cost of Everyday Low Prices is Hurting America
Language: English
Release Date: March 12, 2009
The largest company in the world by far, Wal-Mart takes in revenues in excess of $280 billion, employs 1.4 million American workers, and controls a large share of the business done by almost every U.S. consumer-product company. More than 138 million shoppers visit one of its 5,300 stores each week....
by Joosr
Language: English
Release Date: September 16, 2016
Language: English
Release Date: September 16, 2016
In today's fast-paced world, it's tough to find the time to read. But with Joosr guides, you can get the key insights from bestselling non-fiction titles in less than 20 minutes. Whether you want to gain knowledge on the go or find the books you'll love, Joosr's brief and accessible eBook summaries...
Living It Up
Our Love Affair with Luxury
Language: English
Release Date: April 3, 2002
Economic downturns and terrorist attacks notwithstanding, America's love affair with luxury continues unabated. Over the last several years, luxury spending in the United States has been growing four times faster than overall spending. It has been characterized by political leaders as vital to the...
Youtility for Real Estate
Why Smart Real Estate Professionals are Helping, Not Selling (A Penguin Special from Portfolio)
Language: English
Release Date: November 4, 2014
How real estate professionals can build trust and dominate their competition by creating truly useful marketing.
Youtility, as defined by bestselling author Jay Baer, is marketing that people cherish instead of marketing they simply tolerate. Due to enormous shifts in technology and consumer...
YouthNation
Building Remarkable Brands in a Youth-Driven Culture
Language: English
Release Date: April 2, 2015
Youth is no longer an age—it's a commodity
YouthNation is an indispensable brand roadmap to the youth-driven economy. Exploring the idea that youth is no longer an age—it's a commodity that's available to everyone—this book shows what it takes to stay connected, agile, authentic, and...
Elite China
Luxury Consumer Behavior in China
Language: English
Release Date: December 27, 2011
A ground-breaking exploration of the Chinese elite's consumption of luxury products and their attitudes toward luxury goods. Elite China identifies the Chinese luxury product consumers and the characteristics of their luxury consumption, explains the implications for luxury firms and marketers and...
by Anonymous
Language: English
Release Date: July 24, 2014
Language: English
Release Date: July 24, 2014
Just because you are a good artists does not necessarily mean you will make a good tattoo artist. There is a big difference between creating a picture on paper or canvas and doing it on someone’s skin.
If you cannot find the design you want from among those you see in the tattoo parlors,...
by Anonymous
Language: English
Release Date: November 19, 2015
Language: English
Release Date: November 19, 2015
All About Search Engine Optimization! Creating and publishing a website is no longer a mysterious, cryptic task that is reserved only for computer geeks. Nowadays, virtually everyone and their dog has their own website. Anyone wanting a piece of the virtual pie can easily sign up for a free...
by Anonymous
Language: English
Release Date: August 9, 2014
Language: English
Release Date: August 9, 2014
Do you have a problem trying to get started on your journey to the photography world?
This manual is being written with the full insight about digital photography and it's unrevealed the right way and secret techniques to help you getting started on your photography business that actually works!
Digital...