Consumer Behaviour category: 842 books

This eBook is intended to help demystify credit scores and how to improve them, so that individuals can begin to take charge of their own credit futures. No need to pay a professional. There are easy steps that can be taken to quickly and effectively improve credit scores. Just 5 simple steps can get you well on your way to being free of credit issues and on to less financial stress!

Author and advocate G. B. Taken provides a revealing and comprehensive book that anyone with a mortgage needs to read. As a victim of predatory lending and then later getting the "inside information" from a former loan broker, the author gives a unique perspective that will help you save your home...

Breaking new ground in the study of Chinese urban society, this book applies critical discourse analysis to ethnographic data gathered in Anshan, a third-tier city and market in northeast China. The book confronts the – still widespread – notion that Chinese consumers are not "real"...

En este libro encontrarás historias reales de servicio al cliente. Todas las anécdotas que leerás aquí pertenecen tanto a buenas como a malas experiencias tanto del cliente como del proveedor del servicio. Si buscabas anécdotas graciosas con servicios técnicos, casos reales de atención...

“New Ritual Society is impressively thorough and wide- ranging” - Randall Collins “The development of consumerism-related and mass-culture art is also taken into consideration. And this is not merely by chance, because Vincenzo, professor at the Accademia di Belle Arti in Catania, deems...

This comprehensive volume aims to further research and theory development in visual marketing. By bringing together leading researchers in the field, it strives to contribute to the establishment of visual marketing as a coherent discipline. The chapters represent an array of issues in visual marketing. They address three areas in theory: attention

From the coauthor of the New York Times bestseller The Second Machine Age, a compelling argument—masterfully researched and brilliantly articulated—that we have at last learned how to increase human prosperity while treading more lightly on our planet. Throughout history, the only way for...

In this fun and easy-to-read book, you will be exposed to advertising and sales strategies that will boost your results and make your competitors eat dirt. This book teaches you how to use simple and effective strategies to transform your marketing tools into powerful money generators that will take...

‘Hey, have you committed any sins today?’ ‘No.’ ‘No? How about yesterday?’ ‘No.’ ‘No? What about the day before yesterday?’ ‘Hey, stop asking stupid questions! I am no sinner.’ ‘Oh, come on, tell me the truth. How many sins did you collect today?’ ‘Now stop accusing me,...

The rise of China's consumers is the opportunity of the century for many global brands. The past few years have seen an endless stream of books and articles on the fast growth of middle class wealth in China, most projecting booming sales in the coming decades. But these assessments usually fail to...

In How to Sell the Way Your Customer Buys, Des Hunt, the Australian-based international trainer, speaker and author, shows you how to do just that in clear and simple language and with a touch of Aussie humour. Des talks about: * Why people buy the things they buy * The Hidden Persuaders...

Digital Advertising offers a detailed and current overview of the field that draws on current research and practice by introducing key concepts, models, theories, evaluation practices, conflicts, and issues. With a balance of theory and practice, this book helps provide the tools to evaluate and understand...

This volume examines the discursive construction of the meanings and lifestyle practices of the middle class in the rapidly transforming economies of Asia, Latin America, Africa and the Middle East, focusing on the social, political and cultural implications at local and global levels. While drawing...

"If you have become tired of spinning your wheels and watching clients leave without warning, this book will show you how to foster genuine interactions, such as through video, rather than pursuing one-off 'wow' moments." --Forbes Discover the 24 reasons people are leaving you for...