Consumer Behaviour category: 842 books

Knowing where to spend your marketing dollars was a lot easier in the days when the choices were commercials, magazines, and billboards. But now life in twenty-first-century America has become one gigantic 24/7 commercial, with no limit to ways of getting your brand in front of your customers. But...

In mainstream economics, and particularly in New Keynesian macroeconomics, the booms and busts that characterize capitalism arise because of large external shocks. The combination of these shocks and the slow adjustments of wages and prices by rational agents leads to cyclical movements. In this book,...

A Ponzi scheme is one of the simplest, albeit effective, financial frauds to engineer, and new schemes keep coming forward. Despite this, however, people continue to invest in them. How are we to account for the seemingly never-ending lure of such schemes? In providing answers to this central question,...

Our prediction for global economies and global asset markets heading into the turbulent 2016–2017 period is not meant to be alarmist, or a “Dr Doom” style forecast, but a realistic assessment of the facts around debt, demographics and disinflation, and then an extrapolation from those factors to...

If difficult, angry, hostile, manipulative and problematic customers are your problem, here's the solution. Quickly, answer these questions to see if this book is for you: * Do you deal with angry, frustrated or angry customers once a month or more? * Do you get angry, stressed or fed...

The agenda: nine powerful and practical business ideas for today’s world of fierce competitors and even fiercer customers. These are tough times for business. Pressures from all sides are greater than ever. The old solutions don’t work anymore, and the silver bullets of the late 1990s have...

Scopri la Ricetta che potrebbe cambiarti la vita. Questo libro nasce in un momento particolare del mondo in cui viviamo, durante la crisi, nel mare in tempesta. Esso vuole rappresentare un’ancora di salvezza ed un porto sicuro per tutte quelle persone che, attualmente vivono uno stato di forte disagio...

Se la capacità del brand di essere visto e ascoltato è sempre più a rischio, la priorità assoluta di ogni azienda è spendere il proprio budget pubblicitario in modo efficace ed efficiente. Ciò significa rivolgersi ad approcci nuovi. Advertiser Funded Programming, web series, cortometraggi, advergaming…...

Analizzando la difficile situazione congiunturale in cui si trovano le marche oggi, questo volume identifica quali fattori possano aiutare un brand a fare la differenza, a mantenere rilevanza e a distinguersi dai concorrenti entrando per sempre nel cuore dei consumatori. Le storie di successo di alcuni...

The global financial crisis has sent shockwaves through the world’s economies, and its effects have been deep and wide-reaching. This book brings together a range of applied studies, covering a range of international and regional experience in the area of finance in the context of the global downturn. The...

Welcome to this episode of the Real Fast Results podcast!  Today’s special guest is Alice Seba. She is a content marketing master. There are so many uses for content when you are building a business.  Alice certainly has a long and very successful track record with this. In fact, she has sold...

Your 5 Day Plan to Stop Bill Collectors dead in their tracks and give you your life back. Includes a 5-Day, failsafe, easy-to-follow plan that will stop harassing phone calls and letters from bill collectors.

Il testo presenta i principali argomenti legati alla comunicazione pubblicitaria, dalla sua evoluzione nel dopoguerra fino alla pubblicità globale passando per le agenzie pubblicitarie, gli effetti della pubblicità, il brand, le strategie, la creazione dei messaggi pubblicitari, la verifica dell’efficacia della comunicazione pubblicitaria e il media planning.

Your job may be all about sales, but not your customers. Did you know that the average executive spends less than 5 percent of their time engaged in the buying of products and services? Therefore, sales professionals who focus solely on the moment of the sale have made a fatal miscalculation in understanding...