Communication category: 5490 books
Intercultural communication as a strategy of global marketing
Marketing strategies of McDonald's in India and Saudi Arabia
Language: English
Release Date: June 9, 2007
Essay from the year 2007 in the subject Communications - Intercultural Communication, grade: 1,0, University of Newcastle upon Tyne, course: Language and Cross-Cultural Communication, language: English, abstract: The world is growing together. In the wake of globalization many companies have expanded...
Intercultural Communication
The Indian Context
Language: English
Release Date: April 23, 2015
Intercultural communication has seeped into the training of Indian diplomats, negotiation patterns of savvy business leaders, and day-to-day interaction of young Indians, whether on Facebook or Twitter. This first-of-its-kind book introduces readers to the challenges of, and opportunities for, communicating...
Communication for Social Change
Context, Social Movements and the Digital
Language: English
Release Date: December 1, 2018
Communication for Social Change: Context, Social Movements and the Digital is a critical introduction to communication for social change (CSC) theory. The book presents refreshingly new perspectives and specifically makes the case for CSC theory to factor in context, leanings from social movements...
James W. Carey and Communication Research
Reputation at the Universitys Margins
Language: English
Release Date: September 16, 2016
Winner of the 2017 James W. Carey Media Research Award
James W. Carey, by the time of his death in 2006, was a towering figure in communication research in the U.S. In this book, Pooley provides a critical introduction to Carey’s work, tracing the evolution of his media theorizing from his...
The Social and the Symbolic
Volume II
Language: English
Release Date: March 7, 2007
This book argues that communication – an exchange of symbols – is the essence of society and that this exchange is the foundation on which the human collective is based. It explores how the collective sense of the self is defined either with reference to, or in defiance of, dominant existing traditions....
Understanding Community Media
SAGE Publications
Language: English
Release Date: September 11, 2009
A text that reveals the value and significance of community media in an era of global communication
With contributions from an international team of well-known experts, media activists, and promising young scholars, this comprehensive volume examines community-based media from theoretical,...
Technical Communication After the Social Justice Turn
Building Coalitions for Action
Language: English
Release Date: May 16, 2019
This is the first scholarly monograph marking the social justice turn in technical and professional communication (TPC). Social justice often draws attention to structural oppression, but to enact social justice as technical communicators, first, we must be able to trace daily practice to the oppressive...
Strategic Communication and Deformative Transparency
Persuasion in Politics, Propaganda, and Public Health
Language: English
Release Date: September 3, 2018
This book examines deformative transparency and its different manifestations in political communication, propaganda and public health. The objective is to present the theoretical foundations of deformative transparency, as grotesque and esperpentic transparency, and illustrate the validity of such...
Communication et organisation
perspectives critiques
Language: French
Release Date: June 30, 2016
Les transformations organisationnelles qui accompagnent l'évolution du capitalisme depuis 30 ans donnent une place centrale à la communication. Celle-ci est généralement appréhendée dans une optique descriptive d'étude des organisations, ou comme dispositif au service de la performance. Il...
Interacting and Organizing
Analyses of a Management Meeting
Language: English
Release Date: September 13, 2013
This work provides an exceptional case study, shedding light onto the functioning of an actual corporate board of directors. It presents analysis of a series of corporate management meetings shown in the 1974 documentary film, Corporation: After Mr. Sam. The film chronicles the discussion and communication...
Managers, communiquez mieux avec vos collaborateurs
Clés pour maîtriser 12 outils essentiels à la communication des managers d'aujourd'hui et de demain
Language: French
Release Date: July 2, 2015
Quelles stratégies adopter pour optimiser la communication en entreprise à l'heure du numérique ?Le management est à la croisée des chemins… il ne doit pas se tromper de route ! S’ils sont déjà bien présents, en 2020 les natifs numériques seront majoritaires dans l’entreprise. Il faut...
La communication par la bande
Introduction aux sciences de l'information et de la communication
Language: French
Release Date: July 11, 2013
Ce livre a pour ambition de présenter les différentes théories de la communication et de l'information en les articulant entre elles, et d'ajuster ainsi l'offre pédagogique à la demande d'un large public, en particulier des étudiants.Il y parvient avec brio via l'évocation d'une quinzaine de...
by Michel Theriault
Language: English
Release Date: October 27, 2012
Language: English
Release Date: October 27, 2012
Writing is about more than conveying information. It’s about influencing someone to follow directions, agree with your position, take action or approve your business case.
Take what you think you know about writing in your job and turn it on its head. You probably thought it was about being...
by Jonny Bell
Language: English
Release Date: December 14, 2014
Language: English
Release Date: December 14, 2014
Social Intelligence Provides the Single Greatest Path to Reach Your Ultimate Potential.
With an enhanced social intelligence, you can live a vibrant, enhanced, and successful version of your life. You can live like the best version of yourself: with greater empathy, with social skills, and...