Advertising Promotion category: 1760 books
by Harden B. Leachman
Language: English
Release Date: September 15, 2014
Language: English
Release Date: September 15, 2014
Few of us realize how many of our modern comforts we owe to advertising. This fascinating volume provides a history of early American advertising, in a pre-regulation age when all manner of schemes thrived in an advertising free-for-all. As well as examining advertising techniques at the turn of the...
by Rotimi Williams Olatunji, Julius Abioye Adeyemo, Ganiyu Olalekan Akashoro
Language: English
Release Date: September 30, 2013
Language: English
Release Date: September 30, 2013
his book brings together cutting-edge research by leading African communication and media theorists to provide a broad but detailed survey of the history and present state of the art of advertising in Africa. The book is a thought-provoking reminder of the variety of approaches to the study of marketing...
by @leeclowsbeard, Jason Fox
Language: English
Release Date: June 12, 2012
Language: English
Release Date: June 12, 2012
For four decades, Lee Clow has created and shepherded the kind of advertising ideas that move businesses and move us emotionally. He first garnered global attention with what is still considered the greatest Super Bowl commercial ever—Apple's 1984. Working closely with Steve Jobs, Lee Clow went...
Advertising and Society
An Introduction
Language: English
Release Date: June 26, 2013
Now revised and updated to reflect the impact of emerging technologies, this new edition of Advertising and Society: Controversies and Consequences examines the evolution of advertising and its influence on society.
Expanded with five new chapters covering the impact of emerging technologies,...
by Manuel Braschi
Language: English
Release Date: May 1, 2018
Language: English
Release Date: May 1, 2018
Dear Entrepreneur:
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Maximizing Your BookBub Promotion
BB eBooks: Best Practice Guides for Authors
Language: English
Release Date: January 20, 2014
With over one million subscribers, BookBub has become the premier eBook promotion service for independent authors and small presses. While conducting a promotional ad on BookBub can cost upwards of $1,000, many marketing-savvy authors have utilized this unique service to discover an entirely new group...
Advertising and Violence
Concepts and Perspectives
Language: English
Release Date: December 18, 2014
*Advertising and Violence identifies and analyzes the important issues related to violence in advertising and its overall effects on society. The book is based on a widely cited special issue of the Journal of Advertising and includes eight new chapters that expand the book's coverage.
The...
by Clarence Moran
Language: English
Release Date: May 2, 2013
Language: English
Release Date: May 2, 2013
The Business of Advertising outlines the practice of the advertising trades, some of the more important restrictions on advertising, and a few of the questions which arise in connexion with the business.
First published in 1905.
The Blueprint for Strategic Advertising
How Critical Thinking Builds Successful Campaigns
Language: English
Release Date: July 1, 2016
The Blueprint for Strategic Advertising’s step-by-step approach takes a comprehensive and exclusive look into the strategic use of visual, verbal, social media, integrated, and global of advertising communication. Its deconstructive process analyzes one aspect at a time, creating an invaluable research...
by Barb Drozdowich
Language: English
Release Date: February 1, 2018
Language: English
Release Date: February 1, 2018
Are you overwhelmed by the sheer number of promotion companies wanting to take your money to promote your book? Want a curated list of sites that is organized, categorized and explained?
Are book blog tours a great idea…or a waste of time and money? Discover how to harness the power of a...
Advertising Headlines That Make You Rich
Create Winning Ads, Web Pages, Sales Letters and More
Language: English
Release Date: April 1, 2006
IN MARKETING What is the main difference between "pathetic" and "profitable?" A compelling advertising headline. Veteran marketers and entrepreneurs alike know a powerful headline is the most important factor for putting more money in your pocket. Whether it's for your. .Web site...
by Michael Corbett
Language: English
Release Date: February 15, 2012
Language: English
Release Date: February 15, 2012
This book was created for the 90 percent of small business owners who reportedly are dissatisfied with the results they get from local advertising. If followed, these rules, among them don’t ask your customer what brought them in, demand absolute accountability, and sell something more profitable...
Seducing Strangers
How to Get People to Buy What You're Selling (The Little Black Book of Advertising Secrets)
Language: English
Release Date: April 7, 2015
The author says it best: “This book is for people like you and me. People who go to work and—using words, pictures, music, and stories—are expected to make s**t happen . . . to make the phone lines light up and the in-box fill up. Attract fans, friends, and followers. Make the cash register...
The Anatomy of Humbug
How to Think Differently About Advertising
Language: English
Release Date: February 28, 2015
How does advertising work? Does it have to attract conscious attention in order to transmit a ‘Unique Selling Proposition’? Or does it insinuate emotional associations into the subconscious mind? Or is it just about being famous... or maybe something else? In Paul Feldwick’s radical new view,...