Research category: 4571 books

Cover of Doing Visual Ethnography
by Dr. Sarah Pink
Language: English
Release Date: September 23, 2013

Essential reading for anyone wishing to engage with images, technologies and society, Doing Visual Ethnography is a milestone in ethnographic and visual research. The Third Edition of this classic text includes new chapters on web-based practices for visual ethnography and the issues surrounding the...
Cover of Statistics As Principled Argument
by Robert P. Abelson
Language: English
Release Date: September 10, 2012

In this illuminating volume, Robert P. Abelson delves into the too-often dismissed problems of interpreting quantitative data and then presenting them in the context of a coherent story about one's research. Unlike too many books on statistics, this is a remarkably engaging read, filled with fascinating...
Cover of Innovation Diffusion Theory

Innovation Diffusion Theory

Rogers & Bass Model Discussion

by Kai Lehmann
Language: English
Release Date: December 3, 2007

Research Paper (undergraduate) from the year 2004 in the subject Business economics - Operations Research, grade: 1,3, Humboldt-University of Berlin (Wirtschaftswissenschaftliche Fakultät / Entrepreneurship & Innovationsmanagement), 8 entries in the bibliography, language: English, abstract:...
Cover of Young Consumer Behaviour

Young Consumer Behaviour

A Research Companion

by
Language: English
Release Date: November 22, 2017

Although one perspective depicts young consumers as vulnerable and passive in the marketplace system, our knowledge of this consumer group will be inadequate if limited to this contention. Their roles and relevance in family consumption activities are becoming increasingly profound. Available evidence...
Cover of Geodemographics for Marketers

Geodemographics for Marketers

Using Location Analysis for Research and Marketing

by Barry Leventhal
Language: English
Release Date: January 3, 2016

Geodemographics, the process of analyzing survey data to profile economic and demographic characteristics of populations, is a successful data-driven analysis tool for marketers. Geodemographic classifications are widely embedded in customer databases and market research datasets. Written by...
Cover of Death in a Consumer Culture
by
Language: English
Release Date: December 22, 2015

Death has never been more visible to consumers. From life insurance to burial plots to estate planning, we are constantly reminded of consumer choices to be made with our mortality in mind. Religious beliefs in the afterlife (or their absence) impact everyday consumption activities. Death in...
Cover of Phenomenology of Practice

Phenomenology of Practice

Meaning-Giving Methods in Phenomenological Research and Writing

by Max van Manen
Language: English
Release Date: September 16, 2016

Max van Manen offers an extensive exploration of phenomenological traditions and methods for the human sciences. It is his first comprehensive statement of phenomenological thought and research in over a decade. Phenomenology of practice refers to the meaning and practice of phenomenology in professional...
Cover of Focus Groups

Focus Groups

Theory and Practice

by Dr. Prem N. Shamdasani, David W. Stewart
Language: English
Release Date: March 20, 2014

The fully updated Third Edition of Focus Groups: Theory and Practice offers a unique blend of focus group theory and practice in a single, easy-to-read source. It provides systematic treatment to the design, conduct, and interpretation of focus group data within the context of social science research...
Cover of Mixing Methods in Psychology

Mixing Methods in Psychology

The Integration of Qualitative and Quantitative Methods in Theory and Practice

by
Language: English
Release Date: August 2, 2004

Can qualitative and quantitative methods be combined effectively in psychology? What are the practical and theoretical issues involved? Should different criteria be used to judge qualitative and quantitative research? The acceptance of qualitative research methods in psychology has lead to...
Cover of The Anatomy of the Case Study
by Gary Thomas, Kevin Myers
Language: English
Release Date: May 20, 2015

This sharp, stimulating title provides a structure for thinking about, analysing and designing case study. It explores the historical, theoretical and practical bones of modern case study research, offering to social scientists a framework for understanding and working with this form of inquiry. ...
Cover of Cognitive Interviewing Practice
by Debbie Collins
Language: English
Release Date: November 10, 2014

The use of the cognitive interviewing method for survey question testing has proliferated and evolved over the past 30 years.  In more recent years the method has been applied to the evaluation of information letters and leaflets and to research consent forms. This book provides a practical handbook...
Cover of Family History Detective

Family History Detective

A step-by-step guide to investigating your family tree

by Desmond Walls Allen
Language: English
Release Date: November 7, 2011

This all-ages guide makes genealogy fun and exciting. You'll find answers to all your family history questions using the simple, achievable steps found inside. Family History Detective includes: Tips on how to find family history information in your own home Websites, resources and techniques...
Cover of 22 Steps in Researching Your Family Tree
by Darrell Gibbs
Language: English
Release Date: April 13, 2018

☆★☆ Download 22 Steps in Researching Your Family Tree today and discover your genealogy!☆★☆ Discover genealogy and research your ancestral roots! Are you starting your Genealogy journey? Have you begun your Family Tree? Have you ever wondered how many steps there are in researching...
Cover of Assessing and Measuring Caring in Nursing and Health Science
by
Language: English
Release Date: September 23, 2008

"As in the first edition, the author has done a magnificent job compiling these instruments and providing important information that the reader can use to evaluate their usefulness." --Ora Lea Strickland, RN, PhD, FAAN (From the Foreword) This book provides all the essential research...
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