Research category: 4571 books

Dieses Buch bietet einen aktuellen Überblick zur mobilen Online-Forschung. Ziel ist es, sowohl die Grundlagen des neuen Forschungszweigs zu skizzieren als auch aktuelle Anwendungsfälle und Praxisbeispiele zu beschreiben, um dem Leser die Fülle der Möglichkeiten von Mobile Research zu veranschaulichen....

Align Strategy With Metrics Using Social Monitoring Best Practices “Two or three years from now, every public relations firm that wants to be taken seriously in the C-suite and/or a lead marketing role will have someone like Marshall in its senior leadership ranks, a chief analytics officer...

The literature on social science methods and the issues surrounding them has grown massively and continues to increase. Yet many social scientists are ambivalent about methodology. For some, it plays a central, perhaps even an all-encompassing, role; while, for others, it is desirable only in small...

This book provides students with a concise introduction to the philosophy of methodology. The book stands apart from existing methodology texts by clarifying in a student-friendly and engaging way distinctions between philosophical positions, paradigms of inquiry, methodology and methods. Building...

This book inclusively and systematically presents the fundamental methods, models and techniques of practical application of grey data analysis, bringing together the authors’ many years of theoretical exploration, real-life application, and teaching. It also reflects the majority of recent theoretical...

Cross-Cultural Risk Perception demonstrates the richness and wealth of theoretical insights and practical information that risk perception studies can offer to policy makers, risk experts, and interested parties. The book begins with an extended introduction summarizing the state of the art in risk...

• Provides step-by-step guidance for students who will be conducting their first surveys to collect factual information, measure attitudes, and evaluate products, services, and programs using questionnaires. • Each chapter is structured around easy-to-follow guidelines. • Numerous...

Strategic Alliances for Value Creation is a volume in the book series Research in Strategic Alliances that will focus on providing a robust and comprehensive forum for new scholarship in the field of strategic alliances. In particular, the books in the series will cover new views of interdisciplinary...

In a production environment, batch size is proportional to cost and productivity. Innovative technologies have emerged in lean manufacturing as a way to include a number of elements that emphasizes waste reduction, value enhancement, and high quality results. Handbook of Research on Design and Management...

Based on the author's own wealth of experience this timely, engaging book helps first-time researchers to discover the excitement of grounded theory. Fresh, innovative and clear this book traces the history and development of grounded theory method, and examines how the method is evolving for...

Decision science offers powerful insights and techniques that help people make better decisions to improve business and society. This new volume brings together the peer-reviewed papers that have been chosen as the "best of the best" by the field's leading organization, the Decision Sciences Institute....

Paul Ekman’s classic book on reading faces and body language provides the science for highly anticipated Fox TV series Lie to Me. Paul Ekman is a renowned expert in emotions research and nonverbal communication. In Telling Lies, he describes how our language, facial expressions, and the way...

Designed for novice as well as more experienced researchers, Reason & Rigor by Sharon M. Ravitch and Matthew Riggan presents conceptual frameworks as a mechanism for aligning literature review, research design, and methodology. The book explores the conceptual framework—defined as both a process...

This book is designed to guide both new and more seasoned researchers through the steps of conceiving, designing, and implementing coherent research capable of generating new insights in clinical settings. Drawing from a variety of theoretical, methodological, and substantive strands, interpretive...