Marketing category: 13176 books
Erfolgreiches Online-Marketing - inkl. Arbeitshilfen online
Das Standardwerk
Language: German
Release Date: January 19, 2018
Online-Shop, Weblog oder Newsletter - auch wenn Online-Marketing für viele Unternehmen mittlerweile ganz selbstverständlich ist, werden selten alle Möglichkeiten ausgeschöpft. Doch wie finden Sie die richtige Strategie für Ihr Unternehmen? Wie können Sie sich gegen die virtuelle Konkurrenz durchsetzen?...
by Benoît HEILBRUNN
Language: French
Release Date: September 7, 2017
Language: French
Release Date: September 7, 2017
Désir, éthique, packaging, manipulation, fidélisation... L'essentiel des notions de marketing, pour tous ceux qui souhaitent découvrir la discipline dans une démarche professionnelle ou personnelle.
Qu'on le veuille on non, le marketing fait partie de notre vie quotidienne : nous sommes confrontés...
Hotel Digital Marketing
Dal Web design all’analisi dei dati, dal controllo dei costi al visual marketing, la guida completa per avere successo nel settore alberghiero
Language: Italian
Release Date: May 23, 2017
Questo libro, complemento ideale del bestseller Digital marketing turistico degli stessi autori, approfondisce il ruolo fondamentale che ricopre il web design per i siti degli hotel e le strategie per ottimizzare la pubblicità sui metamotori. Fornisce inoltre suggerimenti per impostare campagne pubblicitarie...
Erfolgsrezept Konvergenz – gemeinsam innovativ
Wie Marketing und IT die Business Transformation vorantreiben und Kunden begeistern
Language: German
Release Date: March 30, 2017
Dieses Buch zeigt, wie Marketing und IT gemeinsam die Business Transformation vorantreiben und mit innovativen Produkten und Services Kunden begeistern können. Allerdings leben Marketing und IT in zwei Welten, sprechen verschiedene Sprachen, haben unterschiedliche Prozesse, Überzeugungen und Werte....
Praxistipps Marketing Automation
Wie Sie effizienter werben. 21 Praxisbeispiele von Brille24, E-Plus, ING, Payback & Tegut
Language: German
Release Date: April 30, 2014
Vergleichbar mit der industriellen Revolution verändert sich jetzt die Arbeit auch im Dienstleistungssektor. Neue Technologien führen zu einer bisher nicht gekannten Steigerung der Effizienz. Die digitale Vernetzung im "Internet der Dinge" führt zur Industrie 4.0. Maschinen, Produkte & Prozesse können...
by Harvard Business Review, Clayton M. Christensen, Theordore Levitt
Language: English
Release Date: March 12, 2013
Language: English
Release Date: March 12, 2013
Stop pushing products—and start cultivating relationships with the right customers.
If you read nothing else on marketing that delivers competitive advantage, read these 10 articles. We’ve combed through hundreds of articles in the Harvard Business Review archive and selected the most important...
The Ultimate Marketing Plan
Target Your Audience! Get Out Your Message! Build Your Brand!
Language: English
Release Date: April 18, 2011
Let's face it - the business world today is nothing like it was ten years ago. Marketing budgets are tighter, consumers are more skeptical, and social media has changed forever the way we talk to our customers.
In this new edition of his bestselling The Ultimate Marketing Plan, industry expert...
El marketing según Kotler
Cómo crear, ganar y dominar los mercados
Language: Spanish
Release Date: March 24, 2011
A partir de que su libro Marketing Management, considerado por The Financial Times como uno de los cincuenta mejores libros de empresa jamás escritos, se convirtiera en el texto sobre marketing más utilizado por los especialistas en administración, se hizo evidente que Kotler nos debía un manual...
Marketing Político 2.0
Lo que todo candidato necesita saber para ganar las elecciones
Language: Spanish
Release Date: May 5, 2011
Transmitir, persuadir, comunicar y, lo más importante, convencer. El marketing político es una herramienta imprescindible para acercarse al votante y ganar su confianza, finalidad que pretende toda campaña electoral. No obstante, el marketing, y muy especialmente el político, han evolucionado...
Get Scrappy
Smarter Digital Marketing for Businesses Big and Small
Language: English
Release Date: May 2, 2016
It’s an exciting time to be in marketing, with an array of equalizing platforms from the Internet to social media to content marketing, that have reset the playing field for businesses large and small. Yet, it's also a challenging time, with much work to do and an ever-changing array of platforms,...
The Referral Engine
Teaching Your Business to Market Itself
Language: English
Release Date: May 13, 2010
The small business guru behind Duct Tape Marketing shares his most valuable lesson: how to get your customers to do your best marketing for you.
The power of glitzy advertising and elaborate marketing campaigns is on the wane; word- of-mouth referrals are what drive business today. People trust...
Conversation Marketing
How to Be Relevant and Engage Your Customer by Speaking Human
Language: English
Release Date: October 1, 2018
Each of us sees more than 5,000 marketing messages every day. In such a crowded marketplace, brands are scrambling to find new ways to cut through the clutter to reach consumers. With such intense competition, it's critical to stand apart beyond service and price.
Conversation Marketing will...
The Little Blue Book of Marketing
Build a Killer Plan in Less Than a Day
Language: English
Release Date: December 31, 2009
A step-by-step guide to creating an actionable marketing plan-fast
A great marketing plan identifies where an organization is, where it wants to be, and how it will get there. Most companies think they already have such a plan-but often they really have only a budget, a sales goal, or an excuse.
What's...
Marketing en Instagram (Libro en Español/Instagram Marketing Book Spanish Version)
¡Una Forma Perfecta de Hacerse Rico!
Language: Spanish
Release Date: September 1, 2018
¡Crea Increíbles Oportunidades de Negocio y Consigue Más Seguidores Utilizando el Poder del Marketing en Instagram!
¿Deseas mejorar tus ventas hoy mismo y con muy poco trabajo? ¿Quieres conseguir más publicidad y que muchas personas vean lo que tu empresa tiene para ofrecer?...