Marketing category: 13176 books

Now in its 3rd edition, Financial Services Marketing offers a balanced and useful guide to the topic that is both conceptual and practical. The authors have drawn from 　extensive international experience to ensure that this text will resonate with users across the globe.　 This edition is complemented...

Marketers around the globe are recognizing that increasing customization and precision is critical to their commercial success. Rather than devoting marketing budgets to mass campaigns, precision marketers are mining customer data for predispositions and propensities to spend, in order to target buyers...

‘Butterworth-Heinemann’s CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing. The discussion and practical application of theories and concepts, with relevant...

From Patagonia to Apple, Whole Foods to New Balance, we love our favorite products--and, by extension, the companies that provide them. The emotional connections we form with our beloved brands and services are important relationships--relationships that are potentially worth billions.    In the...

The 13 Pillars of Internet Marketing offers a broad introduction to internet marketing methods for marketing managers, business owners and entrepreneurs. It helps the reader build a broad overall online marketing knowledge, prior to implementing their own internet marketing campaign or managing an SEO company. This special edition also includes an interview with blogging guru Yaro Starak.

SEO and Search Marketing In A Week is a simple and straightforward guide to mastering the basics, giving you everything you really need to know in just seven short chapters. From stripping away the mystique from SEO and SEM, to uncovering the meaning of jargon and acronyms such as pay-per-click advertising...

This book outlines the beginning of Twitter marketing and how it has helped numerous brands succeed online and make their presence felt. We are also going to talk about the different aspects of Twitter marketing which help brands make the most of marketing through Twitter. Marketing is now a loose...

Seminar paper from the year 2005 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,3, University of Applied Sciences Frankfurt am Main (Fachbereich 3: Wirtschaft und Recht), course: Marketing Management im internationalen Kontext,...

Twenty-first century tools and tactics to get the word out. You want to get the word out to buyers about all the great things your business has to offer. Too bad a big-bucks marketing campaign just isn't in your budget right now. The Complete Idiot's Guide® to Target Marketing is full of clever,...

Internationally renowned marketing expert Jay Conrad Levinson and co-author Al Lautenslager offer a hands-on workbook in the famed Guerrilla Marketing series. Designed for use either as a stand-alone tool or as a supplement to Guerilla Marketing in 30 Days, this interactive workbook provides practical...

Buy my book is what you want to yell from the mountain top, but not the most effective marketing approach. Discover book marketing strategies that will sell your book. The key is to find the ones that are right for you and your book. This book isn’t a light weight marketing list. I give you as much...

In Power Marketing, author Jennifer Lancaster explores over 60 ideas for marketing your small business or online enterprise. Bootstrap your best foot forward with advice on: ✓Business Planning ✓Facebook Marketing ✓Video Production tips ✓Sales Conversion and Up-selling ✓Product Marketing ✓Copywriting...

No passion, no conversation. No conversation, no word of mouth. No word of mouth, no successful business. If you think you are in the marketing business, think again. You’re in the people business, and The Passion Conversation teaches you how to get people to fall passionately and madly in...

In this book, Hassan gets right down to business with helping you navigate the accelerating, exhilarating world of marketing automation. You'll find out: What you should be doing today with marketing automation and why working with a digital agency is inescapable The right process and best practices...