Marketing category: 13176 books
Making a Difference in Marketing
The Foundation of Competitive Advantage
Language: English
Release Date: March 16, 2017
Establishing a difference is the lynchpin of marketing. It can be achieved in many ways. The results can be magical and powerful: such as increasing, with little expense, the price of a little regarded fish from £0.15 a kilo to £1.00. As with many other disciplines which have great value, this potency...
Advances in Global Marketing
A Research Anthology
Language: English
Release Date: October 20, 2017
This book of expert contributions provides a comprehensive analysis of contemporary global marketing issues under different international business settings. It covers a wide array of key areas of international marketing research such as cross-cultural consumer behavior, foreign market entry modes,...
Grow Your Business Through Social Media
10 Simple Ways You Can Use Social Media to Increase Sales and Quickly Grow Your Business
Language: English
Release Date: June 13, 2015
If you have a business but you do not have the budget to indulge in a full blown graphic explosion of a marketing campaign, the knowledge in this eBook will prove to be a lifesaver for you. Social media tactics are one of the fastest, easiest, and least expensive ways to make sure that you too get...
Marketing in the Boardroom
Winning the Hearts and Minds of the Board
Language: English
Release Date: April 7, 2017
It’s no secret: marketing punches below its weight in the Boardroom. CEOs and other board members perceive that marketers lack commercial credibility when compared to their peers.
Marketing in the Boardroom helps marketers to be more commercially credible and thereby more successful in...
The Intuitive Marketer
Timeless marketing principles to create and build successful businesses
Language: English
Release Date: February 27, 2018
Are you starting a business or a business owner that wants to get a better understanding of marketing to make informed decisions to grow your business? Have you relied on your intuition to get you to where you are now, but there is so much out there, that you don't know what's the best marketing solution...
Communication of Politics
Cross-Cultural Theory Building in the Practice of Public Relations and Political Marketing: 8th Inte
Language: English
Release Date: May 6, 2016
Learn how political marketing and public relations affect the electoral process!
Communication of Politics: Cross-Cultural Theory Building in the Practice of Public Relations and Political Marketing examines how communication and marketing experts influence politics. The book reviews the state...
by Alessandro Mazzù
Language: Italian
Release Date: September 14, 2015
Language: Italian
Release Date: September 14, 2015
"Vorrei fosse chiaro che investire poco o, peggio ancora, investire male nel web marketing non solo comporta una perdita di tempo e di soldi ma in moltissimi casi significa creare un danno serio alla propria azienda. Danno che sara? poi difficile riparare."
Tu, quanto hai a cuore...
I social nella cosmesi
Strategie di digital marketing per l’industria cosmetica
Language: Italian
Release Date: November 20, 2017
Esistono dei requisiti primari indispensabili o cruciali per il successo di una campagna di Social Media Marketing nel settore cosmesi? Quali sono? E come possiamo determinarli, pesarli e valutarli? Scopo di questo libro – il primo in Italia e forse anche in Europa - è quello di definire un modello...
Le nuove regole del Web Marketing
Strategie e Strumenti indispensabili per ottenere risultati eccezionali e vendere di più
Language: Italian
Release Date: June 13, 2016
Sei insoddisfatto poiché la tua strategia di marketing non porta clienti?
Hai sentito dire che il web marketing è la soluzione giusta per far decollare il tuo business, ma non sai come muoverti?
Stai selezionando la web agency che dovrà implementare la tua presenza online, ma non sai se chi ti...
by Vimi Jham, Sandeep Puri
Language: English
Release Date: July 31, 2013
Language: English
Release Date: July 31, 2013
As marketing strategies remain an essential tool in the success of an organization or business, the study of consumer-centered behavior is valuable in the improvement of these strategies. Cases on Consumer-Centric Marketing Management presents a collection of case studies highlighting the importance...
by Patrick Angell
Language: English
Release Date: December 27, 2017
Language: English
Release Date: December 27, 2017
Have you had some experience in affiliate marketing? What kind of returns are you getting? Are you happy with it or would you like to get multiple times that? What are the new and innovative strategies available in the current affiliate marketing industry? Are you taking advantage of all of them?...
Urban Destination Marketing in Contemporary Europe
Uniting Theory and Practice
Language: English
Release Date: February 15, 2015
This book aims to unite theory and practice in the field of destination marketing. It attempts to reconcile the gap between the academic literature on urban destination marketing and the manner in which it is actually undertaken by destination marketing organisations (DMOs). While analysing and critically...
by Baker Ahmad Alserhan
Language: English
Release Date: November 28, 2017
Language: English
Release Date: November 28, 2017
The Principles of Islamic Marketing fills a gap in international business literature covering the aspects and values of Islamic business thought. It provides a framework and practical perspectives for understanding and implementing the Islamic marketing code of conduct. It is not a religious book....
by Brian Kenny, Karen Dyson
Language: English
Release Date: July 22, 2016
Language: English
Release Date: July 22, 2016
Written especially for owners and employees of small businesses, as well as students in this specialized area, this book, originally published in 1989, is a concise introduction to marketing in the small business. It focuses on the nature of marketing and the benefits of its applications, even where...