Marketing category: 13176 books

Synergy has been overused in these past decades and once you know how it is used, it can bring a massive result for you.Synergy is not just a matter of combining things; it is a matter of understanding how things work and which things you should put together..To use synergy, you must consider the...

The Second Edition of this book presents the state of the art in this important field. Marketing decision models constitute a core component of the marketing discipline and the area is changing rapidly, not only due to fundamental advances in methodology and model building, but also because of the...

The Four P’s of Marketing   The “Four Ps of Marketing” is a widely recognized marketing model created by E. Jerome McCarthy. The idea behind this model is that companies should promote their brand or product with specific emphasis on the elements which set them apart from their...

Marketing Database Analytics presents a step-by-step process for understanding and interpreting data in order to gain insights to drive business decisions. One of the core elements of measuring marketing effectiveness is through the collection of appropriate data, but this data is nothing but numbers...

Discover How You Can Successfully Build a Highly Profitable Online Network Marketing Business And Ace It Like A Pro! What are the secrets to building an ultra-successful network marketing business? If you were to ask 30 top distributors and industry leaders, you’d get 30 different answers...

The book is rich with useful information both for marketing professionals and for people who are simply interested in how marketing works. In that regard, Baaghil provides a useful overview of everything you need to know about marketing, which for Baaghil means finding a way to invite your audience...

THIS BOOK CAN SAVE YOU HUNDREDS OF HOURS AND THOUSANDS OF DOLLARS! This book will change the way you think about your business, from how you approach new clients to how you talk to yourself about you and your business. Carla McNeil and Nilofer invited 13 heart-centered, successful marketers to the Best...

Never Be Confused About Online Music Marketing Again!This ebook features Section 2 of the highly acclaimed "Guerrilla Music Marketing Handbook."Here's a glimpse at what you get:=> Five Principles of Internet Marketing Every Musician Should Know. The Internet provides an amazing...

As Europe moves towards becoming a truly single European market, its contribution to global marketing grows. This topical text expands upon existing international marketing theory and synthesizes it with colourful examples of relevant international marketing practice. Topics covered include: marketing...

El Libro Plan de marketing: diseño, implementación y control presenta, de manera práctica y sencilla, la metodología mediante la cual una empresa puede desarrollar un plan de mercadeo exitoso. El libro se destaca, frente a otros del mercado, por temas como: el papel del marketing en las organizaciones...

Create communication that conveys and tells the story of your brand with content marketing to buyers. This book describes major content marketing ideas and benefits and then investigates how to craft a content marketing approach in organizations of all sizes. The book explores building a content...

Mobile Marketing Mania Before You Spend Another Dime Advertising Your Business, You Need Read Every Single Word On This Site! Do You Want To Transform Simple Text Messages Into Your 365 Day-Per-Year Sales Force Are You Looking For One Of The Safest Ways To Get The Consistent...

As recently as 10–15 years ago, law firms rarely looked at advertising and marketing seriously. Clients usually came through referrals and personal networking. Times have changed. With enormous competition in the market, law firms are finding it necessary to invest in advertising and marketing...

We all understand the basic principles underpinning marketing activity: to identify unfulfilled needs and desires and boost demand for the solutions a product is offering. The mantra is always "sell more". De-marketing tries for the very opposite. Why would a company actively try to decrease...